Experienced Digital Marketing Virtual Assistant

Miller Pest Solutions is a growing, multi-state pest control company dedicated to delivering exceptional service and building strong relationships within the communities we serve. As we continue to expand, we’re looking for a creative, motivated, and results-driven Digital Marketing Virtual Assistant to support our growing marketing team.

In this fully remote role, you’ll help drive growth through digital marketing, content creation, social media, paid advertising, and email campaigns. You’ll work closely with leadership to execute marketing strategies that generate leads, strengthen our brand, and support business objectives across multiple markets.

The ideal candidate is proactive, detail-oriented, creative, and analytical, with a passion for building campaigns that deliver measurable results. This is a contract position. You’ll need to be available during U.S. Central business hours and able to work independently with minimal supervision. Compensation is based on experience and scope.

Responsibilities
• Develop, execute, and optimize integrated digital marketing campaigns across website, Google Ads, social media, and email marketing.
• Create engaging content for websites, blogs, landing pages, social media, email campaigns, and other digital marketing materials.
• Develop local SEO and GEO-focused content strategies to improve search visibility, website traffic, and lead generation.
• Manage and grow company social media channels by creating content, scheduling posts, monitoring engagement, and responding to inquiries as appropriate.
• Design marketing materials using Canva or similar design platforms.
• Create, edit, and publish video content for YouTube, social media, and other digital channels.
• Manage Google Ads campaigns, including keyword strategy, budgeting, bidding, audience targeting, conversion tracking, and performance optimization.
• Monitor key marketing metrics including lead volume, conversion rates, cost per lead (CPL), cost per acquisition (CPA), return on ad spend (ROAS), and campaign ROI.
• Conduct A/B testing on advertisements, landing pages, email campaigns, and website content to continuously improve performance.
• Maintain and update website content, ensuring accuracy, consistency, and alignment with SEO best practices.
• Update and maintain Google Business profiles.
• Design and organize digital marketing collateral, promotional materials, sales enablement resources, and recruiting materials.
• Track, analyze, and report on campaign performance, providing actionable recommendations and monthly reports to leadership.
• Collaborate remotely with branch managers, sales leaders, and operational teams to support business goals.
• Research industry trends, competitor activity, and emerging marketing opportunities to identify areas for growth and innovation.
• Ensure brand consistency across all digital marketing channels and customer touchpoints.
• Assist with marketing automation, CRM management, lead tracking, and campaign reporting as needed.

Qualifications
• 2–5 years of experience in digital marketing, marketing communications, content marketing, or a related role.
• Experience managing lead generation and optimizing sales funnels.
• Experience with WordPress, HubSpot, or similar content management and marketing automation platforms.
• Working knowledge of SEO, local SEO, and content marketing.
• Basic understanding of HTML, website management, and Adobe Photoshop or similar design software.
• Experience creating and managing social media advertising campaigns, including Facebook and Instagram Ads.
• Strong content creation and copywriting skills. Writing and social media samples are required for consideration.
• Ability to interpret marketing data and translate insights into actionable recommendations.
• Strong organizational, project management, and time-management skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal English communication skills.
• Proficiency in Microsoft Word, Excel, PowerPoint, and marketing analytics tools.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• Experience in the pest control industry, home services, or another route-based service industry is a plus.

Remote Requirements
• Reliable high-speed internet and a personal computer capable of running design, video, and analytics tools.
• Availability during U.S. Central business hours.
• Comfortable with remote collaboration tools such as Slack, Zoom, Loom, and project management software.
• Self-directed and able to work independently with minimal supervision.