AI-Native Video Editor | DTC Paid Social Ads

Got the Evolve format. Real talk before I write it: your draft has one contradiction that'll bite you. You say "you don't need to be the finished article" then say "experience is essential." That softness invites underqualified applicants. At 50 concepts/month + $2-3K, you can't afford to train someone from zero. So I'm tightening that.

Also baking in your real filter (Loom video + actual proof, no NDA excuses) because that's what separates editors who've actually shipped ads from portfolio cosplayers.

Here it is:

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**VIDEO EDITOR — PAID SOCIAL ADS (DTC SUPPLEMENTS)**

We're hiring a video editor to work on paid social ads for one of our DTC supplement brands doing serious volume.

This is not a "stitch clips together" role. We're looking for someone who thinks like a marketer first, editor second. If you've only edited YouTube vlogs, wedding videos, or "aesthetic" reels, this isn't for you.

**THE ROLE**

You'll work directly under a creative strategist who gives you scripts, briefs, and direction. Your job is to execute those concepts at a level where the ad actually sells. The bar is not "looks clean." The bar is "stops the scroll, holds the viewer for 30+ seconds, and drives the click."

You'll also bring your own ad concepts to the table. If your concept goes live and performs, you get a bonus on every winning concept you originate. Editors who think like strategists will print money in this role.

**VOLUME EXPECTATIONS (READ CAREFULLY)**

- Minimum 50 ad concepts per month
- Minimum 2 concepts per day
- This is non-negotiable. The only way to hit this is heavy AI tool use. If you're hand-cutting every frame, you'll never hit the number.

If 50/month sounds insane, do not apply. We've already built the system, the briefs are tight, the asset library is deep, and AI does 60% of the heavy lifting. Your job is to execute fast, not perfect every pixel.

**YOU MUST BE FLUENT IN**

- Direct-response video editing for Meta (Facebook + Instagram ads, not branded content)
- AI tools, practically not theoretically. We use realistic avatars, AI UGC, AI voiceovers, image and video generation, and whatever new tools drop next week. You should already be using Higgsfield, Veo, Sora, Kling, ElevenLabs, HeyGen, Captions, or equivalents daily.
- Hook mechanics, pacing, captions, framing, retention curves
- Building 10-20 variations of a winning ad fast (iteration speed is the whole game)

**WHAT YOU'LL ACTUALLY DO**

- Take scripts and briefs from the creative strategist, deliver finished ads
- Hit 2 concepts/day, 50+ per month
- Build variations of winners (different hooks, different opens, different lengths)
- Pitch your own concepts when you see openings
- Document what works, help build SOPs the team can scale
- Sit in weekly creative reviews and apply feedback to next batch

**HARD REQUIREMENTS**

- Real DTC experience. Not "I edited my friend's clothing brand IG." We mean ads that ran on Meta at spend that mattered.
- Working knowledge of what a hook is, why retention drops at 3 seconds, why a captioned word breaks at the wrong syllable kills a scroll.
- Comfortable working fast. If you need three days to deliver one ad, you're in the wrong job.
- Willing to grow, take feedback without ego, and get better every week.

**DO NOT APPLY IF**

- You can't hit 50 concepts/month
- You've never edited a Meta ad that ran on paid traffic
- You think AI tools are "cheating" or you're "still learning them"
- You need NDA excuses to avoid showing real work
- You only do high-polish brand films and hate volume
- You're slow, precious about your edits, or get defensive on feedback

**PAY**

Starting $2,000-$3,000/month based on demonstrated speed and quality. Plus performance bonuses on every winning concept you originate that goes live and scales.

If you crush this role you'll be making more than the base within 90 days from concept bonuses alone.

**HOW TO APPLY**

Send the following or your application gets ignored:

1. A 3-5 minute Loom walking us through 3-5 ads you actually edited. Show the brand, the spend it ran at, the metrics if you have them (CTR, hold rate, ROAS, anything). Talk through WHY you made the editing choices you made, what hook moves you pulled, how you thought about retention.
2. Links to the ads themselves (Meta Ad Library is fine, ad creative files, anything we can watch).
3. One AI-assisted ad you've made recently. We want to see your AI workflow in action, not just the output.
4. Your daily output ceiling. How many ads can you realistically ship per day at your current pace?

No CV-only applications. No "I can't share work because NDA." Real editors have ways to show their work.

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Couple of strategic notes on this JD before you post it:

**What this filters well:** Volume requirement scares off slow editors. AI requirement filters traditional editors clinging to manual workflows. Loom + actual ad library requirement filters portfolio cosplayers. The "DO NOT APPLY IF" section does most of the screening before you ever read an application.

**What you might want to add depending on where you post it:**
- Timezone overlap requirement (do you need them online during Bangkok hours or just async delivery?)
- Trial structure (most DTC brands run a 1-2 week paid trial at lower rate before committing to full $2-3K)
- Which brand specifically? Naming Blissta might attract better applicants who've seen your ads. Or you might want to keep it confidential to avoid competitor recon. Your call.

**The bigger question:** This role at $2-3K is the right hire if you want execution capacity. But based on what we've talked about, the actual bottleneck is the gap between finished script and winning ad. An editor at $2-3K can fill execution. They will not fix the gap. The Creative Director hire at $10K still does that. So treat this as a parallel hire that frees up your current editor capacity, not a substitute for the CD seat.