Senior Digital Specialist

The Senior Digital Specialist is responsible for driving digital performance, customer experience, and optimisation across the company's global marketing platforms and customer journeys.

The role focuses on ensuring digital marketing activity is delivered with quality, consistency and measurable impact, while continuously identifying opportunities to improve conversion, engagement and customer outcomes.
Working closely with global and regional marketing teams, the role balances hands-on delivery with platform ownership, ensuring best practice, governance and effective use of digital tools across the business.

Performance and Optimisation
Own digital performance across key platforms and customer journeys, including conversion, engagement and pipeline contribution.
Analyse digital performance data to identify insights, inform decision-making, and prioritise optimisation opportunities.
Lead A/B testing across campaigns and digital journeys to drive continuous improvement.
Own and evolve personalisation strategies across key segments (e.g. business size, role, behaviour). Manage preference centres and re-engagement strategies to improve retention and lifecycle performance.
Optimise on-site search (Algolia), including merchandising rules, ranking logic and search-to-conversion performance

Platform Ownership & Governance

Own and champion key digital platforms including Marketo, Knak, Magento, Algolia and future tools.
Act as the global marketing automation (Marketo) lead, ensuring best practice, consistency and effective platform usage.
Ensure governance and quality standards across digital platforms, including campaign setup, data integrity and user experience.
Provide guidance and frameworks to regional teams to support consistent and high-quality execution

Customer Experience and Digital Delivery

Lead digital initiatives to improve the end-to-end customer experience across key touchpoints.
Oversee the development and optimisation of digital experiences (e.g. portals, landing pages), ensuring alignment to customer journey and business objectives.
Lead optimisation of website structure, navigation and user experience to improve usability and conversion.
Manage UX and digital development projects from a marketing perspective, including prioritisation, stakeholder alignment and delivery.

Campaign Enablement and Execution

Oversee global campaign execution within Marketo, ensuring quality, consistency and alignment to strategy.
Design and implement segmentation, dynamic content, nurture programmes and lead scoring frameworks.
Ensure digital readiness for campaign and product launches, including alignment of journeys, platforms and content.
Support global and regional teams in executing campaigns effectively within defined frameworks

Stakeholder Engagement & Enablement

Work closely with global and regional marketing teams to align digital activity with campaign and business priorities.
Upskill and support regional teams to strengthen digital capability and customer journey execution.
Provide clear guidance, support and problem-solving across digital platforms and initiatives.
Contribute to continuous improvement of digital marketing capability across the business.

Continuous Improvement

Establish and embed consistent digital ways of working, including campaign setup, testing frameworks and optimisation processes.
Identify opportunities to improve efficiency, scalability and quality of digital delivery.
Stay up to date with emerging digital trends, tools and technologies, applying relevant improvements where appropriate
Environment, Health, Safety & Compliance
Ensure all digital activity complies with company brand standards, data privacy requirements and relevant regulations
Maintain high standards of data integrity, governance and ethical marketing practices

QUALIFICATION

Bachelor’s degree in Marketing, Digital, Business or related field.
At least 5 years of experience in digital marketing or marketing automation roles
Focus on enterprise level experience.
Strong experience in digital marketing, marketing automation and website optimisation.
Advanced knowledge of Marketo, CRM Integration and Lifecycle Marketing. Experience with website platforms (e.g. Magento), search optimisation (Algolia), and digital UX.
Strong analytical capability with experience using data to drive optimisation.
Experience in A/B testing, segmentation, personalisation and campaign performance improvement. Strong project and stakeholder management skills.

Skills and Competencies

Data-driven, commercially aware and outcomes-focused
Strong problem-solving and optimisation mindset
Collaborative, proactive and adaptable
High attention to detail and quality