Marketing Assistant

The client is seeking a talented and creative Marketing Assistant to join their team. This position will play a crucial role in enhancing the brand's online presence through graphic design and social media management. As a Marketing Assistant, you will be responsible for creating eye-catching visuals, managing our social media channels, and assisting with paid advertising campaigns.

Job Specific Essential Duties and Responsibilities:

Graphic Design
• Create visually appealing graphics and designs for both digital and print materials, including social media posts, banners, flyers, brochures, and promotional materials.
• Ensure all design work adheres to brand guidelines and maintains a consistent and professional appearance.
• Support and coordinate with the Operations / Sales Team with any collateral requests or requirements when required for conferences and expos

Social Media
• Creation and management of regular business posts across Facebook, Instagram, LinkedIn channels.
• Manage and maintain our company's social media profiles, including Facebook, Instagram, and LinkedIn.
• Create and schedule engaging and relevant content for regular posting to increase brand visibility and engagement.
• Monitor social media trends and implement strategies to optimize our social media presence.
• Respond to comments and messages in a timely and professional manner.
• Assist with the development and execution of paid advertising campaigns on social media platforms.
• Work closely with the product coordinator to develop marketing campaign, advertising and channel partner concepts.
• Provide support on acquisition campaigns, CRM initiatives / lifecycle management, seasonal campaigns and always-on advertising.
• Manage and facilitate edits or updates across all owned, earned and paid assets – extending to channel partner travel assets (portals).

EDM (Electronic Direct Mail/Email Marketing)
• Coordinate eDM program & scheduling across all brands. Inclusive of managing always-on eDM calendar, segmentation initiatives such as our VIP Program, and overall performance reporting.

Website Management
• Edit and develop website content in line with the brands overarching content & SEO strategy. Make updates that align with digital best practice and ensure site is optimized.
• Develop reporting and monitor performance of activations and amplifications across all partners and brands, inclusive of Google Analytics tracking and analysis.

Team
• Develop and foster cross-functional team approach, providing marketing support across all business and partner units.
• Participate in tea ---------- etings, team planning, development and strategy workshops or sessions.

Qualifications / Knowledge / Experience:

Essential
• At least 2-3 years in a similar role
• Understand and have the ability to apply BTL (Below-the-Line) marketing / digital concepts, visual identity, brand strategy and positioning and message development skills
• Strong understanding of campaign management
• Proficient in CRM software, e.g. Hubspot
• Functional understanding of Facebook Ads and Business Manager, Instagram, and LinkedIn
• Ability to develop and apply creative, workable solutions to project-related matters
• At least 2 years working with travel or retail preferred in a campaign, digital or advertising capacity
• Excellent written and verbal communication skills
• Strong attention to detail
• Able to work well under pressure with often competing deadlines
• Excellent time management
• Self-starter with strong problem-solving skills, ability to work independently and comfortable with working in a fluid new-business style environment that scales quickly
• Proficient across SEO Tools, Google Analytics, Google Tag Manager, AdWords and affiliated reporting software or platforms

Preferred
• Tertiary qualifications in Marketing

• Previous experience in the travel, leisure and tourism industry
• Previous experience in travel / tourism in a marketing capacity
• Proficient in Adobe Suite and Canva

To ensure you read this Job Description, please add the word Travel on your Subject Line and add the answer to the following questions on your message. Do not add other things on your message just the details I asked. I will only proceed for the candidates that followed my instruction:

1. How many years of experience do you have in digital marketing, social media management, and graphic design?
2. Which design platforms do you use most frequently (Canva, Adobe Photoshop, Illustrator, InDesign, etc.)? Could you share a portfolio or samples of your work?
3. Have you previously worked with HubSpot or any other CRM/email marketing platform? What were your main responsibilities?
4. What experience do you have running or supporting Facebook Ads, Instagram Ads, LinkedIn Ads, or Google Ads campaigns?
5. Have you worked in the travel, tourism, leisure, or retail industry? If yes, please tell us about the brands or campaigns you supported.
6. Current Employment Status
Are you currently employed? If yes, please provide:

Your current job title
Employment type (Full-time, Part-time, Freelance, Contract)
Notice period or earliest available start date

7. Home Office Setup
Please provide details of your work-from-home setup, including:

Computer specifications (Processor, RAM, Storage, and Operating System)
Primary and backup internet provider (if applicable)
Internet speed test results (Download and Upload speed)
Availability of a quiet and dedicated workspace for remote work