Content Creator + Social Media Strategist for Luxury Skincare Brand (Long Term Role)

We are Eat2Live, a fast-growing luxury skincare brand with a small line of herbal supplements rooted in clean, holistic living. Our handcrafted products (whipped tallow balms, botanical body oils, herbal tinctures, intimate care) are made with the finest ingredients and have a loyal, growing community of women who love them. The business is led by a naturopathic doctor with over 20 years of experience, and we are scaling fast. We need a content powerhouse who can come alongside, learn our voice deeply, study what is working in our industry, and proactively bring us ideas that drive real growth.

Our #1 Most Important Quality: Stellar Communication
Before anything else, we want you to know this: responsive, daily communication is the most important quality we are looking for in our next tea ---------- mber. More than any skill or portfolio piece below, this is what matters most to us.
We thrive when working with someone who:

Responds to messages and emails the same day
Checks in daily and stays connected
Communicates proactively, not only when asked
Keeps us in the loop on progress without needing to be chased
Is present and engaged during agreed working hours

If you are the kind of person who takes pride in being the most communicative, responsive teammate on any project you join, you are exactly who we are looking for. Please keep reading.

The Role
This is a Content Creator + Social Media Strategist position. You will be the creative engine behind our Facebook, Instagram, and TikTok presence, the eyes and ears watchingthe industry, and the proactive idea generator who is constantly bringing us new ways to grow.
The heart of this role is learning the brand owner's voice. We are looking for someone who is genuinely willing to study, listen, and immerse themselves in how she speaks, writes, and teaches. You will read her past posts, watch her videos, study her tone, and over time be able to write and create content that sounds exactly like her. This is not about copying and pasting templates. This is about becoming an extension of her voice.
We are also looking for someone who is deeply proactive. We do not want to have to ask "what should we post next?" We want someone who is constantly studying trends, analyzing what is working, and showing up with ideas, examples, and strategy tweaks on a regular basis. Someone who will say "I noticed our reels are dropping in reach, here are three new formats I think we should test this week" or "this trend is taking off in the luxury skincare space, here is how we can ride it." If you are the kind of person who naturally thinks five steps ahead and loves bringing fresh ideas to the table, this role will light you up.

Core Responsibilities
Content Creation

Create and publish daily content for Facebook, Instagram, and TikTok
Take raw reels and video clips she records and edit them into polished, professional, scroll stopping content using CapCut and similar tools
Take recorded Zoom sessions, lives, and long form videos and break them down into short form content for TikTok, Instagram Reels, and YouTube Shorts
Add captions, hooks, transitions, trending audio, and on screen text that increases watch time and engagement
Write captions, hashtags, and copy in her voice
Schedule and publish posts across platforms
Engage with the community through comments and DMs

Proactive Strategy + Trend Analysis

Continuously bring new content ideas, strategies, and creative directions to the table without being asked
Stay deeply tuned in to industry trends, viral formats, and platform algorithm shifts
Study what other luxury skincare and wellness brands are doing well, and bring those insights to us
Analyze our performance data weekly: what is working, what is not, what should we double down onProactively flag content styles or topics that are no longer performing and recommend what to pivot to
Bring fresh content ideas and examples to the table consistently, with data to back up why they will work
Teach and show us what is trending and how to adapt our content to ride those waves
Pitch new series, campaigns, and creative experiments on a regular basis

Required Skills & Experience

Stellar, daily, responsive communication (our top priority)
Highly proactive mindset, constantly bringing fresh ideas and strategies to the table without being asked
Minimum 2+ years of experience supporting a business with content creation
Expert level video editing skills with CapCut and similar tools
Proven ability to take long form video (Zooms, lives, recorded talks) and break it into compelling short form content for TikTok, Reels, and YouTube Shorts
Proven ability to take raw reels and clips and turn them into polished, professional content
Strong skills creating content across Facebook, Instagram, and TikTok
Deep knowledge of current social media trends and the ability to spot what is going viral and why
Strong analytical skills, comfortable reading performance data and making strategic recommendations based on what you see
A natural ear for voice and tone, with a genuine willingness to deeply study and learn how the brand owner speaks and writes
Track record of helping a business scale through content
Excellent written English
Self motivated and able to take initiative without being told what to do

Bonus Points If You Have

Experience working in the luxury skincare, beauty, or natural health and wellness space
Familiarity with holistic health, herbalism, or clean living
Graphic design skills (Canva at minimum)
Experience with Klaviyo, Shopify, or similar e-commerce platforms
SEO and blog writing experience


What We Offer

Long term, stable position with a brand that is growing fast
Flexible remote work
Opportunity to genuinely shape and grow with the brand
A collaborative, supportive team environment
Performance based bonuses tied to growth and sales metrics


How To Apply
Please send the following:
A brief intro about yourself and why this role excites you
Tell us a little about how you handle communication with your clients or team. What is your typical response time? How do you stay on top of messages?
Share an example of a time you proactively brought a new idea or strategy to a client without being asked. What was the result?
Examples of video editing work, especially short form content edited from longer videos (please include links)
Examples of content you have created for businesses on Facebook, Instagram, and TikTok
Share an example of a time you analyzed performance data and pivoted a content strategy. What did you change and what were the results?
Share a business you helped scale and what your role was
Your hourly rate or monthly salary expectation
Your availability (hours per week and time zone overlap)

In the subject line of your application, please write: "I am your next content strategist" so we know you read this entire post.
We are reviewing applications on a rolling basis and will respond to qualified candidates within 7 days.
We cannot wait to meet you.