CONSULTANT GIG: 400PhP to Propose Marketing, Branding, Launch of Business

This is a detailed, high-level strategy MARKETING CONSULTANT GIG for a few hours of TEAMS meetings and email exchanges. CLARIFIED June 29: If you see this through OnlineJobs.ph, You are HIRED! Read carefully, make sure all points are covered in your work sample, and submit your first actual work sample using the instructions below. If you are NOT registered with OnlineJobs.ph: do not reply. I am not advertising on LinkedIn or anywhere else.

This application has the info you need to start right away with this "GIG" job: You will write and send to me a detailed marketing plan, similar to a business plan, specifying exactly what you suggest for use of tools, apps, time, resources, etc. to go from IDEA (marketing items in curated collections to the "Careful Shopper" target audience, using the format of consumer education) to REALITY (the specific nature of the web page, SEO, YouTube channel) for a faceless business. What are your steps to gathering an audience and growing the Careful Shopper business? What will YOU do as soon as I approve your plan?

WORDPRESS DESIGNERS, please see the WORDPRESS DESIGNER job description. Yes, one person can do both jobs if you want to apply that way.

MARKETERS, Look at the WordPress Design job description, then come back to this Marketing Consultant description and explain how you will launch a business that uses those WordPress pages for affiliate marketing. Please remember: [1] We are not brand-specific; we teach consumers how to look for features that will help the group of products work together to meet the buyer's own needs. [2] We are NOT ready yet for advertising or social media posting; we are ready for an explanation of WHAT KIND of online presence, and WHAT KIND of advertising, social media, etc. will be most cost-effective to generate commissions on affiliate sales. You may ask clarifying questions before applying, but you must focus on the specific plans for the "Careful Shopper" business launch.

I look at all properly completed applications from qualified applicants; no need to spend more than 1 point.

This GIG starts now with your application (initial work sample) to show you are ready for further work: Send me the carefully thought-out MARKETING PLAN.

[a] Visualize the whole scope of marketing for a business launch to start small and build a solid foundation for website, blog, YouTube channel and videos, podcast, and other social media. [b] Clearly explain your prior successful experience, qualifications for this particular job, and how YOU would develop an audience for affiliate marketing /sales integrated as consumer education and best practices. This is a new business on a budget, not a big corporation, so please propose a cost-effective plan for the launch and first few months of online operation by a single owner with VA staffing. NOTE: The products are advertised by their features (eg, easy to use, or highly rated, or most likely to work in combination with each other). the Careful Shopper business model allows consumers to learn which features do what, so they can choose specific products to meet their needs. There are no sponsorships, no loyalties to particular brands, no kickbacks for selling a particular brand or product.

Read and use detailed written notes describing the target audience and the products being advertised. Plan for all written and spoken materials to include placement of required disclosures for affiliate marketing. Plan to use licensed stock photos, and avoid unauthorized use of copyrighted materials.

This is a quick project to start, but can grow to include a YouTube channel and other social media. Your skills should include knowledge of how to target a specific audience ("aftermath" buyers, who have suffered a recent theft or loss and want products to avoid repeating that experience). Explain when and how to employ different kinds of SEO, and how to design the branding (Logo, thumbnails, "look and feel", personality of a faceless site) to appeal to the target audience. You should be able to plan for long-range success, so the early stages are ready to grow.

IF YOU ARE HIRED LONG TERM:
Your supervisor will be an experienced teacher and curriculum designer for all kinds of students. She is detail oriented but also sees how the parts contribute to the whole project. She is researching the best practices and best products to meet the needs of "aftermath" buyers, those who have suffered a theft or loss of property and want to purchase items to provide better protection in the near future. You will collaborate with her to design and launch a consumer education & affiliate marketing business with faceless YouTube channel and website with blog to start, then add faceless podcast and other social media. Supervisor will assign independent work after TEAMS meetings online. You do not neet to show your face but you will share your screen for TEAMS meetings, coordinated with Pacific time zone (California), which is 15 hours behind Philippine time (16 hours behind in Oct-March when Daylight Savings time ends). Always set schedules in this format, listing California time (then add 15 hours) = Philippine time: CA 12:15pm Mon = PH 3:15am Tues


Follow detailed notes from supervisor and ask questions to clarify as needed. NEVER abandon a job; ALWAYS communicate your questions and concerns so the situation can be resolved.
Helpful skills: __Basic WordPress (know how to adjust font sizes, location and size of boxes for graphics, and Amazon product links); __C2 mastery of English; __graphic design for creating logos and graphic elements of website; __patience! I pay by the hour because my motto is: Slow Start, Fast Finish. I take a long time planning a good work flow and the solid foundation, and I adjust my plans as the project evolves to include better features. My work style includes adjustments in the ---------- nt as we plan and collaborate on TEAMS and by email.

How to Apply: This application is a paid GIG to test your ability to read and follow specific instructions, before you are hired to permanent part-time work or continued Gigs.
1) REPLY by email directly to supervisor Eve Sutton (she/her) at this email address, using correct email address format: eve [at] well [dot] com
Be sure to use your 'short name' in the subject header -- a name that is two or three words. For example, if your full name is Lupe Garcia Martinez-Ramos, you might use Lupe Garcia.


Email subject header format: PHIL VA GIG, [Your Short Name] Marketing

2) BODY of email
[a] Start with your full name as listed with OnlineJobs.ph, a short name that fits easily in an email header, a link to your online portfolio of work samples or completed jobs (please make sure I can use this link without registering or getting a password), your best skills, your payment range or hourly rate, and the link to your Worker posting with OnlineJobs.ph
List your PayPal name (the email address I will use to pay you) and any other name I might need as I work with you (for example, an alternate email address).

[b] Tell me whether you feel comfortable using DOCX files and a Dropbox to exchange files. How do you prefer to connect for consulting? TEAMS or ZOOM? You do not need to show your face but I will need to see your shared screen.

[c] What are your plans to stay active and available if your city has a bad storm, a blackout, or other technical challenge?

[d] Write a Word document (DOCX file of a few pages about your experience with marketing strategy, branding, planning a product launch, designing a logo and designing a website, or supervising sub-contractors who can do the tasks that you cannot do well.

[e] Use this exact format (but use your own actual schedule) to tell me the days and times when you are available for TEAMS meetings in a typical week, and give me your TEAMS name. I am in California (Pacific time) which is 15 (or 16) hours behind Philippine time. Add 15 minutes to any time that is near 12:00 so we do not get confused between AM and PM.

CA 10:00am to 6:30pm Mon Wed Fri = PH 1:00am to 9:30am Tues Thurs Sat
CA 12:15pm to 2:45pm Tues = PH 3:15am-5:45am Wed

[f] Completing this application is a paid GIG. Submit an INVOICE for 400 PhP

Include your PayPal information, because I am using PayPal to pay any applicant who follows all these directions accurately. The invoice will be in the body of your email using this format but using YOUR OWN information:

INVOICE will show the job title/project name, the amount of time (counting in CA = Philippine time zone), and other relevant details.

Lupe Garcia GIG Developed a marketing strategist job application for Careful Shopper
3 Hours: 3:30pm-6:30pm CA Tues June 23 = PH 6:30am-9:30am Wed June 24
Total charges: 400 PhP
[add your comments or questions]
PayPal Name: [your PayPal email name or account name]

THANK YOU for applying! If you do not hear back fro ---------- in 1-3 days, the reason is likely to be [a] You did not follow instructions, and/or you sent your application to the wrong place. fplease send your application again and be sure it is addressed directly to ----------