Marketing Coordinator

Brand & Marketing Coordinator

KMG Brands / Mintz

Position Type: Full-Time (Remote)
Reports To: Chief Marketing Officer & CEO

About Us

KMG Brands is a New York cannabis company focused on building authentic brands, premium products, and strong retail partnerships. Our flagship brand, Mintz, continues to expand across multiple product categories including flower, pre-rolls, vapes, edibles, and lifestyle merchandise.

We are looking for a highly organized and creative Brand & Marketing Coordinator to support our growing marketing and design efforts. This role is ideal for someone who can execute quickly, manage multiple projects, and help bring our brands to life across packaging, digital marketing, social media, and retail.

Key Responsibilities

Graphic Design & Packaging

* Create and revise product labels using Adobe Illustrator
* Prepare print-ready packaging files
* Update compliance information and packaging specifications
* Assist with new product launches and SKU development
* Maintain organized design file systems and asset libraries

Marketing & Creative Support

* Design email marketing graphics
* Create website banners and promotional graphics
* Develop sales sheets, one-pagers, and retail marketing materials
* Design event, trade show, and dispensary promotional materials
* Create presentation decks and internal marketing materials

Product Photography & Content

* Edit and enhance product photography
* Create lifestyle product imagery
* Produce social media content and graphics
* Organize and maintain media libraries
* Coordinate content collection from partners and retailers

Social Media Management

* Schedule and publish content
* Create content calendars
* Monitor engagement and respond to comments/messages when appropriate
* Track social media performance metrics
* Coordinate giveaways, promotions, and campaigns

Influencer & Collaboration Outreach

* Identify potential brand partners and influencers
* Coordinate product seeding and collaborations
* Manage outreach communications
* Track partnership opportunities and results
* Assist with event activations and community engagement

Website & Digital Marketing

* Update website graphics and content
* Assist with SEO and product page optimization
* Manage promotional landing pages
* Support email marketing campaigns
* Maintain brand consistency across digital channels

Administrative Marketing Support

* Manage project timelines and deadlines
* Coordinate with vendors and printers
* Maintain brand asset organization
* Assist with marketing reports and campaign tracking
* Support Creative Director with daily project execution

Required Skills

* Adobe Illustrator (Required)
* Adobe Photoshop
* Canva
* Strong graphic design abilities
* Product photography editing experience
* Social media management experience
* Excellent organization and communication skills
* Ability to manage multiple deadlines

Preferred Experience

* Cannabis industry experience
* Packaging and label design experience
* Email marketing platforms
* Shopify, Wix, or WordPress experience
* Basic video editing
* Influencer marketing experience

Success Metrics

* Timely completion of design projects
* Consistent social media posting schedule
* Faster product launch timelines
* Increased engagement across digital channels
* Improved organization of brand assets
* Support of multiple brands without missed deadlines

Compensation

* Based on experience
* Remote position with flexible schedule
* Opportunity for advancement as KMG Brands continues to grow

Ideal Candidate

You are highly organized, creative, responsive, and comfortable working in a fast-paced startup environment. You can take a project from concept to completion, communicate clearly, and thrive when given ownership and responsibility.