Marketing & Business Development Coordinator

Company: TBA
Industry: Applied Behavior Analysis (ABA) Services for Children with Autism
Location: Remote
Reports To: Director

About Us

This client is dedicated to providing high-quality Applied Behavior Analysis (ABA) services to children with autism and their families. As we continue to grow and expand our services, including the launch of new centers, we are seeking a motivated and results-driven Marketing & Business Development Coordinator to help increase awareness of our services and build relationships within the community.

Position Summary

The Marketing & Business Development Coordinator will play a key role in generating new business opportunities through outreach, relationship building, and marketing initiatives. This position is responsible for conducting cold calls, identifying potential referral sources and clients, securing Zoo ---------- etings for the Director, and supporting business development efforts. The ideal candidate is confident communicating with healthcare professionals, schools, organizations, and families, and is comfortable representing the company in a professional manner.

Key Responsibilities
- Conduct outbound cold calls to prospective referral sources, healthcare providers, schools, organizations, and community partners.
- Identify and qualify potential business opportunities and referral relationships.
- Schedule and coordinate Zoo ---------- etings between prospective clients/partners and the Director.
- Assist in preparing for business development meetings and presentations.
- Attend Zoo ---------- etings alongside the Director when appropriate and provide administrative and marketing support.
- Build and maintain a pipeline of leads and referral sources.
- Track outreach activities, follow-ups, and meeting outcomes using CRM or tracking systems.
- Develop and implement marketing strategies to increase brand awareness and community engagement.
- Promote services through networking, community outreach, and digital marketing initiatives.
- Support marketing campaigns for the launch and promotion of new ABA centers.
- Maintain professional relationships with existing referral partners and stakeholders.
- Provide regular reports on outreach efforts, lead generation, and business development activities.

Qualifications
- Previous experience in marketing, business development, sales, appointment setting, or a related field.
- Strong communication and interpersonal skills.
- Comfortable making high-volume outbound calls and conducting follow-up outreach.
- Excellent organizational and time management abilities.
- Experience scheduling meetings and managing lead pipelines.
- Ability to confidently represent the company in virtual meetings and professional settings.
- Proficiency with Zoom, Google Workspace, Microsoft Office, and CRM systems.
- Healthcare, behavioral health, ABA, education, or pediatric services experience is preferred but not required.
- Self-motivated, goal-oriented, and able to work independently.

Preferred Skills
- Appointment setting and lead generation experience.
- Knowledge of ABA services and autism support programs.
- Experience building referral networks and community partnerships.
- Social media and digital marketing experience is a plus.

Performance Metrics
- Number of outbound calls completed.
- Number of qualified leads generated.
- Number of Zoo ---------- etings scheduled.
- Conversion rate fro ---------- etings to partnerships or clients.
- Growth in referral sources and community relationships.
- Marketing campaign effectiveness and brand awareness initiatives.

Compensation & Benefits
- Competitive salary based on experience.
- Performance-based incentives and bonuses.
- Opportunity for career growth as client expands and launches new centers.