Ad Creative Specialist

We are a fast-growing eCommerce dropshipping company selling beauty and health products through Facebook ads across EU markets. We are looking for a creative, detail-oriented Ad Creative Specialist to produce high-converting video and image ads, write compelling ad copy, and research winning creatives from competitors.
This is a hands-on production role. You will be working directly with winning competitor ads as your reference and producing creatives that are built to convert — not just look good. You will work closely with the Operations Manager to ensure every creative is ready to test before it goes live.


What you will own

Video ad creative production
• Edit short-form video ads (15–60 seconds) ---------- for Facebook and Instagram feeds and reels
• Produce UGC-style, hook-driven, and direct-response video formats tailored to EU beauty and health audiences
• Use competitor winning ads as creative references — study the structure, hook, pacing, and angle then produce original versions
• Ensure every video has a strong opening hook in the first 3 seconds that stops the scroll
• Add captions, text overlays, transitions, and sound that match the ad angle and target market

Static image ad production
• Design high-converting static image ads for Facebook feed and story placements
• Create before and after visuals, product highlight images, and offer-focused creatives
• Adapt designs for different EU markets — layouts and visuals may vary per country
• Maintain brand consistency across all creatives while testing multiple visual angles

Ad copy writing
• Write primary text, headlines, and descriptions for each ad creative
• Craft scroll-stopping hooks that speak directly to the target audience’s pain point or desire
• Test 3–5 copy variations per product to give the media buyer options to run against each other
• Adapt copy tone and language for different EU markets in coordination with the translator
• Ensure all copy is clear, benefit-driven, and compliant with Facebook ad policies

Competitor creative research
• Use Meta Ad Library and other tools to research winning competitor ads in the beauty and health niche
• Identify the hooks, angles, formats, and offers that are currently working in EU markets
• Log winning competitor creatives in the shared research dashboard with notes on what makes them effective
• Bring new creative ideas and angles to the team based on what you find in the market

Who you are
• You have at least 1 year of experience producing Facebook ad creatives — video editing and static design
• You understand direct-response advertising — you know the difference between an ad that looks good and an ad that converts
• You can write compelling ad copy — hooks, headlines, and benefit-driven body copy come naturally to you
• You are comfortable working from competitor ad references and producing original creatives inspired by what is working
• You are fluent in English and can write clean, natural-sounding ad copy without errors
• You are organised and can manage multiple creatives across different products simultaneously
• You deliver on time without needing to be chased
• You have experience with EU markets or are willing to learn what makes EU audiences respond differently

What we offer
• Fully remote, flexible part-time hours
• $5/hr with room to grow as the business scales
• Consistent weekly output — stable ongoing work, not one-off projects
• Opportunity to move into a full creative lead role as the team expands