SOCIAL MEDIA & E-COMMERCE VIRTUAL ASSISTANT

SOCIAL MEDIA & E-COMMERCE VIRTUAL ASSISTANT
Men's Health Brand | Part Time to Full Time | Remote | Long-term

IMPORTANT
This is a hands-on management and coordination role. We are looking for one capable person to run our day-to-day social media, Meta advertising, and Shopify operations — and keep it all working together. If you only do one of these things, this role is probably not for you. If you can do all of them and enjoy owning the whole picture, keep reading.
This is not a role for the faint-hearted. We are a winning culture. We work hard, we back each other, and we expect everyone on the team to pull their weight and take pride in the result.

ABOUT DAYFUEL
Dayfuel is an Australian men's health brand helping everyday men feel better every day. We're not a bodybuilding brand. We're not a biohacking brand.
Most Australian men know they should be looking after themselves. The problem is life gets busy. That's where Dayfuel comes in. Our products are designed to make good nutrition easier, not more complicated.
Our voice is simple, practical, relatable, and occasionally a little dry. We speak like real Australians and avoid fitness clichés, miracle claims and health guru nonsense.

THE TEAM
You won't be doing this alone. Dayfuel already has a Creative Director, a Content Creator and a Video Creator. Your job is to be the engine room — taking what the creative team produces and making sure it gets published, promoted and converted, so all our efforts and messaging are rewarded.
You'll work directly with the founder and be a genuine part of the team, not an outsourced afterthought.

THE ROLE
You will be the person who keeps Dayfuel's daily marketing engine running. That includes:
Social Media Management

Scheduling and publishing posts, Reels and Stories on Instagram and Facebook
Managing our content calendar and coordinating with the creative team
Replying to DMs and comments in brand voice, and escalating anything important to the founder
Outreach DMs and engagement on relevant pages, groups and communities

Meta Advertising

Managing campaigns in Meta Business Suite and Ads Manager
Monitoring ad performance, budgets and catalogue health
Weekly reporting on what's working and what's not — in plain English, not jargon

Shopify

Managing products, collections, pages and content updates
Monitoring the Meta–Shopify integration (pixel, catalogue, sales channel)
Flagging broken links, errors or anything that could cost us sales

Coordination

Bringing all of the above together so content, ads and the website tell one consistent story
Making sure nothing the creative team produces sits idle — everything gets used, everything works


WHAT WE CARE ABOUT

Proven experience running Meta Business Suite and Ads Manager (not just boosting posts)
Real Shopify experience — you know your way around the admin
Excellent written English — you will be speaking as the brand
Organised, reliable and proactive. You see problems before we do
A winner's mindset — you take ownership, you follow through, and you don't go missing
Experience with health, wellness or e-commerce brands is a strong plus

We care more about what you've actually done than your resume. Show us accounts you've managed, ads you've run, and results you've achieved.

HOURS & RATE
Part-time to start (approximately 20 hours per week) with a clear path to full-time as the brand grows. USD $6–$9 per hour depending on experience, reviewed as you prove yourself.
We're a small, easy-going team and we genuinely value good people. If you take pride in your work, want to win, and want to be part of something being built from the ground up, we'd love to hear from you.
Together we achieve more at Dayfuel.

TO APPLY
Start your application with the phrase "I run the engine." so we know you've read this ad properly. Then tell us:

Two brands or businesses whose social media and/or Meta ads you have managed, and what you achieved
Your Shopify experience in two or three sentences
The tools you use for scheduling, reporting and task management

Applications that don't follow this format will not be reviewed.