Growth Marketing Manager (B2B Demand Generation & GTM)

Growth Marketing Manager (B2B Demand Generation & GTM)

Full-Time | Remote | Performance Bonuses | Long-Term Opportunity

About the Role

We are seeking a results-driven Growth Marketing Manager to own and scale our B2B lead generation engine.

This role is responsible for generating qualified leads and pipeline through a combination of Google Ads, LinkedIn outreach, cold email campaigns, marketing automation, conversion optimization, and go-to-market execution.

You will work directly with leadership to develop and execute growth initiatives that drive measurable business results. This is a hands-on role for someone who enjoys building campaigns, analyzing data, testing new strategies, and improving performance across the entire customer acquisition funnel.

If you are passionate about demand generation, growth marketing, and creating scalable lead generation systems, we'd love to hear from you.

What You'll Do

Demand Generation & Growth

* Develop and execute B2B lead generation strategies
* Build and optimize multi-channel acquisition campaigns
* Identify new opportunities to generate qualified pipeline
* Support go-to-market initiatives and market expansion efforts

Paid Media

* Manage and optimize Google Ads campaigns
* Support Meta Ads campaigns where appropriate
* Improve lead quality, conversion rates, and ROI
* Conduct keyword research, audience targeting, and campaign testing

LinkedIn & Outbound Marketing

Build and manage LinkedIn outreach campaigns
Develop cold email campaigns and outbound sequences
Improve response rates, meetings booked, and pipeline generated
Continuously test messaging and targeting strategies

Funnel Optimization & Analytics

Optimize landing pages and lead generation funnels
Improve conversion rates across acquisition channels
Monitor campaign performance and key growth metrics
Deliver actionable reporting and recommendations

Marketing Automation & CRM

Manage lead flow and marketing automation workflows
Support CRM optimization and reporting
Improve lead nurturing and follow-up processes

Success Metrics

Success in this role will be measured by:

Qualified leads generated
Sales opportunities created
Pipeline generated
Cost per lead (CPL)
Conversion rates
Marketing-attributed revenue
Overall return on marketing investment

Requirements

3+ years of experience in growth marketing, demand generation, or performance marketing
Strong Google Ads experience focused on lead generation
Experience running LinkedIn outreach campaigns
Experience with cold email and outbound prospecting
Strong understanding of conversion rate optimization and lead funnels
Experience with CRM and marketing automation platforms
Analytical, data-driven mindset
Excellent written communication skills
Ability to manage multiple campaigns and priorities

Preferred Experience

Experience with some of the following:

HubSpot, GoHighLevel, Salesforce, or similar CRMs
Apollo, Clay, Instantly, Smartlead, Lemlist, or LinkedIn Sales Navigator
Google Analytics, Google Tag Manager, and Looker Studio
AI tools such as ChatGPT, Claude, or Perplexity
B2B services, agencies, legal, consulting, or professional services industries

Technical Requirements

Reliable high-speed internet connection
Backup internet solution (mobile hotspot, pocket WiFi, or equivalent)
Backup power solution for outages (UPS, power station, generator, etc.)
Quiet and professional remote workspace
Modern computer capable of supporting marketing and analytics platforms

Compensation & Opportunity

Full-time remote position (40 hours per week)
Long-term opportunity with growth potential
Performance-based bonuses tied to results
Direct access to leadership and strategic decision-making
High-impact role with ownership of growth initiatives

To Apply

Please include:

1. A brief summary of your relevant experience
2. Examples of lead generation results you have achieved
3. Platforms and tools you have used
4. How you currently use AI to improve marketing performance and productivity