Graphic Artists

Create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports.

Duties and Responsibilities:

• Advise clients on strategies to reach a particular audience
• Determine the message the design should portray
• Create images that identify a product or convey a message
• Develop graphics for product illustrations, logos, and websites
• Select colors, images, text style, and layout
• Present the design to clients or the art director
• Incorporate changes recommended by the clients into the final design
• Review designs for errors before printing or publishing them

Skills & Experience:

• Must be able to create designs that are artistically interesting and appealing.
• May produce rough illustrations of design ideas, either by hand sketching or by using a computer program.
• Must be able to communicate with clients, customers, and other designers to ensure that their designs accurately reflect the desired message and effectively express information.
• Working experience on specialized graphic design software to prepare designs.
• Must be able to think of new approaches to communicating ideas. They develop unique designs that convey a recognizable meaning on behalf of their clients.
• Time-management skills.
• Analytical skills.

Education:

Bachelor’s degree in graphic design or a related field.
***Certification in graphic design software can demonstrate a level of competence and may provide a candidate with a competitive advantage.