Lead Generation Specialist (Ads & SEO)

Industry: Construction / Home Services

Role Overview
We are a growing construction company looking to reduce our dependency on platforms like Thumbtack. We need a data-driven specialist to build a proprietary quality lead pipeline using Google Ads, Facebook Ads, and organic SEO strategies to generate high-quality, ready-to-convert leads. You will work during U.S business hours and receive weekly payment + HMO.

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Key Responsibilities

- Paid Advertising (PPC): Manage and optimize Google Ads (Search/PMax) and Facebook/Instagram Ads specifically for the construction/home renovation industry. Focus on Cost-Per-Lead (CPL) and Return on Ad Spend (ROAS).

- SEO & Organic Growth: Implement on-page and off-page SEO strategies to rank local service pages and drive organic traffic that converts into calls/forms.

- Lead Quality Control: Filter out "tire-kickers." Create targeted audiences and exclusion lists to ensure we only receive serious project inquiries.

- Competitor Analysis: Monitor competitors' ad strategies and keyword rankings to identify gaps and opportunities.

- Reporting: Provide weekly reports on lead volume, lead quality, conversion rates, and ad spend efficiency.

Requirements

- 2+ years managing Google Ads and Facebook Ads with a focus on lead generation for a U.S based companies/business (not e-commerce).

- Industry Knowledge: Highly Preferred – Prior experience in construction, roofing, remodeling, or home services is a MUST.

- Hands-on experience with keyword research (Ahrefs/SEMrush), local SEO, and optimizing landing pages for conversion.

- Proficiency in Google Analytics, Google Tag Manager, and CRM data tracking.