CREATING STRATEGIST - DTC ECOM UP TO 5K USD/MO

Hiring DTC - ECOM CREATIVE STRATEGIST
Remote | Full-Time | Meta Ads Focus | Restricted Categories

About Growing Pains Marketing

Growing Pains Marketing is a performance marketing agency focused on scaling DTC eCommerce brands through paid social, creative strategy, and direct response advertising.

We specialize in Meta ads and work with brands in competitive and often restricted categories, including wellness, supplements, CBD-adjacent products, telemedicine, research compounds, and other markets where strong creative strategy, compliance awareness, and fast execution matter.

We are looking for a DTC eCommerce Creative Strategist who understands Meta ads inside and out, can turn research into strong creative briefs, and can help launch, monitor, and improve ad creative across multiple client accounts.

This is not just a “make pretty ads” role.

We need someone who can think strategically, understand customer psychology, study competitors, identify winning angles, write strong briefs, collaborate with designers/editors/UGC creators, and help us consistently produce ads that drive purchases.

Role Overview

As our Creative Strategist, you will be responsible for researching markets, developing creative angles, writing briefs, coordinating creative production, uploading/launching ads in Meta, and monitoring performance to identify what is working.

You should be comfortable working across multiple DTC eCommerce accounts and moving quickly without sacrificing strategy or quality.

You will work closely with media buyers, designers, video editors, UGC creators, and leadership to ensure each account has a strong pipeline of new creative.

Key Responsibilities:
Creative Strategy

Develop creative strategies for DTC eCommerce brands running Meta ads.

Research customer avatars, pain points, desires, objections, competitor positioning, reviews, Reddit threads, TikTok trends, Meta Ad Library, Amazon reviews, landing pages, and customer language.

Identify new hooks, angles, offers, formats, and messaging opportunities.

Create clear creative testing plans based on performance data and market research.

Understand direct response principles, buyer psychology, and how to structure ads that convert.

Creative Briefs

Write detailed creative briefs for designers, video editors, and UGC creators.

Include hooks, concepts, scripts, visual direction, claims/compliance notes, CTA, product positioning, and references.

Make sure briefs are specific enough that the creative team can execute without confusion.

Provide examples of winning ads, swipe files, and references when needed.

Meta Ads Execution

Upload, launch, and organize ads inside Meta Ads Manager.

Understand Meta campaign structure, ad sets, ad naming conventions, creative testing, and basic performance monitoring.

Know how to read creative performance inside Meta and identify winners, losers, and patterns.

Work with media buyers to understand what creative needs to be tested next.

Monitor active ads and help determine when creative needs to be paused, iterated, or scaled.

Creative Performance Analysis

Review ad performance by hook, angle, format, offer, product, audience, and creative type.

Identify why certain ads are working or not working.

Use performance data to inform future creative briefs.

Track winning patterns across accounts.

Help build a repeatable creative testing system.

Client-Facing Communication

Communicate clearly and professionally with clients when needed.

Present creative strategies, explain why certain angles are being tested, and provide updates on creative direction.

Strong written and spoken English is required.

You must be able to explain your thinking clearly on calls, in Slack, and in Loom videos.

Requirements

You must have experience with DTC eCommerce creative strategy.

You must understand Meta ads deeply, especially for purchase/conversion campaigns.

You must be able to upload, launch, and monitor ads inside Meta Ads Manager.

You must know how to create creative briefs that designers, editors, and UGC creators can actually execute.

You must understand customer research, competitor research, and offer positioning.

You must have excellent written and spoken English.

You must be comfortable recording Loom videos explaining your strategy.

You must be organized, fast, and able to manage multiple accounts.

You must be comfortable working with restricted or compliance-sensitive categories.

You must be available during some U.S. working hours. Between 6-9 am and 3-5 PM depending on your starting shift.

We are not hiring candidates located in North America, or citizens of North America for this role.

Nice to Have

Experience with CBD, supplements, peptides, telemedicine, health/wellness, or other restricted categories.

Experience sourcing or managing UGC creators.

Experience writing UGC scripts.

Experience with tools like Triple Whale, Motion, Foreplay, Meta Ad Library, TikTok Creative Center, Shopify, or GoHighLevel.

Experience working inside an agency.

Compensation

Base pay: $1,500–$3,000 USD per month, depending on experience and skill level.

Bonus: $100/month per account that maintains KPI on a monthly basis.

Expected account load: 10–20 accounts per month.

If you are able to handle more accounts while maintaining quality, that is a plus.

Hiring Process:

Step 1: Application

You will complete the application questions below and submit examples of your previous work.

Step 2: Level 1 Test

If your application looks strong, we will send you a short Level 1 creative strategy test.

Step 3: Interview

If your Level 1 test is strong, we will schedule an interview.

Step 4: Level 2 Test

Final candidates will complete a paid, more advanced creative strategy test before an offer is made.

Application Requirements

Please answer the questions below carefully. Generic answers will not be considered.

You must also include a Loom video under 5 minutes explaining your experience and walking us through how you think about creative strategy.

Application Questions

Experience
How many years of experience do you have with DTC eCommerce creative strategy?

What types of products or industries have you created ad strategies for?

Have you worked with Meta ads specifically? Explain your experience with campaign setup, ad launching, and performance monitoring.

Creative Strategy
Walk us through your process for going from product research to creative angles.

What makes a strong Meta ad creative for a DTC eCommerce brand?

Share 2–3 examples of creative briefs you have personally created. Include links or screenshots if possible.

Research Process
What sources do you use when researching customers, competitors, and ad angles?

How do you find customer pain points, objections, and buying triggers?

Give an example of a time your research led to a winning ad angle.

Performance Analysis
What metrics do you look at when judging whether an ad creative is working?

How do you d ---------- whether to kill, iterate, or scale a creative?

Give an example of an ad that failed and what you learned from it.

Communication
This is a client-facing role. How comfortable are you explaining creative strategy to clients?

You MUST include a Loom video under 5 minutes introducing yourself and explaining your creative strategy process.

Rate your spoken and written English from 1–10 and briefly explain.

Availability & Fit
What country and time zone are you located in?
Are you available to work some U.S. business hours?
What monthly compensation are you looking for in USD?

How to Apply

DO NOT MESSAGE ME ON ONLINEJOBS.PH
YOU MUST submit the following to ---------- portfolio.

Examples of creative briefs you have created.

Examples of ads you helped strategize.

A Loom video under 5 minutes explaining your creative strategy process.

Answers to the application questions above.