Digital Ads Specialist - Google & Meta

––– ABOUT US–––

Perma Products is an Australian retail & product design company that creates, manufactures & delivers innovative, high-quality hardware & home-improvement products.

We partner with leading retailers like Bunnings, Walmart, Home Depot, ALDI, Chewy, Target + many more across Australia & US. We also operate our own e-commerce stores.

Due to high growth, we're looking for a remote-based Digital Ads Specialist to join our dynamic, supportive & collaborative team.

Our timezone is GMT+10.


––– ABOUT THE ROLE –––

Reporting to the Digital Marketing Manager, you'll join the Digital team on an ongoing contract basis, starting with 20-25 hours / week, then increasing the weekly hours gradually to become full-time 40 hours/ week as the company grows.

You’ll deliver high-performing TOF, MOF & BOF ads across our current channels, Google & Meta, to drive traffic & conversions across our e-commerce stores.

You’ll also have the opportunity to explore & upskill in TikTok ads as the company trials this new advertising channel.

You’ll be supported by the Content Marketing Specialist for ad creatives, while the Digital Marketing Manager will provide monthly brand budgets & work closely with you on ad strategy.


––– KEY RESPONSIBILTIES –––

• Execute & optimize Google, Meta ads for our e-commerce stores & trial TikTok ads:
>> Top Of Funnel – to drive brand recognition
>> Middle Of Funnel – to drive considerations
>> Bottom Of Funnel – to drive conversions

• Conduct keyword research & apply best practices to improve ROAS on Google search & shopping ads
• Provide reports & insights on key metrics
• Stay up to date with ad creative best practices to provide informed & effective creative briefs


––– WHAT WE'RE LOOKING FOR –––

–– ESSENTIAL – You must have experience in at least the first 3 skills below

1. Hands on experience with delivering & optimize TOF, MOF & BOF Google & Meta ads with reports & insights

2. Comfortable working with high monthly ad spends, with an annual budget around $700k USD / $1M AUD.
???? You’ll manage budget splits across ad channels to meet each store’s ROAS & MER targets, while monthly brand & market allocations will be set by the Digital Marketing Manager.

3. Apply keyword best practices for Google search & shopping ads

4. Work with multi-brands / markets in e-commerce, retail, hospitality or similar (in-house or agency)
5. Latest knowledge with ad creative best practices to provide creative briefs to our Content Marketing Specialist


–– DESIRABLE – Your application will be advantageous if you possess these below

1. Experience in managing ads for e-commerce, with platforms like Shopify, BigCommerce, WooCommerce or similar
2. Experience in TikTok ads



––– HOW TO APPLY –––

Please include examples of brands / clients that you have worked with, including measurable outcomes achieved before & after your involvement.