Digital Marketing Specialist

Digital Marketing Specialist
- Remote Position

We're looking for a motivated, experienced, and results-driven Digital Marketing Specialist to join our growing team.

We help businesses across Australia generate leads, grow their brand, and improve their marketing through digital advertising, SEO, email marketing, automation, and lead generation strategies.

This is a remote position suited to someone who is highly organised, proactive, detail-oriented, and capable of managing multiple client accounts and projects simultaneously.

Key Responsibilities:
* Set up, manage, and optimise Meta (Facebook & Instagram) advertising campaigns
* Set up, manage, and optimise Google Ads campaigns across Search, Display, Performance Max, and Remarketing
* Conduct keyword research and implement SEO strategies to improve organic rankings and website performance
* Create, manage, and optimise email marketing campaigns, automations, and customer journeys
* Assist with lead generation and digital marketing initiatives across multiple industries
* Work across multiple client accounts and projects
* Monitor campaign performance and provide recommendations for improvement
* Prepare campaign reports and performance analysis
* Help improve campaign results and maximise return on ad spend (ROAS)
* Assist with marketing automation and CRM workflows
* Provide general virtual assistant and administrative support as required

Skills & Experience Required:
? Strong experience with Facebook & Instagram Ads (Meta Ads)
? Strong experience with Google Ads
? Experience with SEO, including:
* On-page SEO
* Keyword research
* Content optimisation
* Technical SEO fundamentals
? Experience creating and managing email marketing campaigns and automated flows
? Ability to set up and manage:
* Meta Pixel
* Conversion API (CAPI)
* Custom Conversions
* Events Tracking
* Google Tag Manager
* Google Analytics 4 (GA4)
* Google Ads Conversion Tracking
? Strong analytical and problem-solving skills
? Excellent written and verbal English communication skills
? Highly organised with strong attention to detail
? Ability to work independently and manage deadlines

Bonus Skills:
? Experience with Klaviyo, Mailchimp, ActiveCampaign, HubSpot, or similar platforms
? Experience with WordPress websites
? Experience creating landing pages
? Graphic design experience using Canva or Adobe Creative Suite
? Experience with CRM systems and marketing automation platforms

What We Offer:
? Fully remote position
? Flexible working arrangements
? Ongoing training and development
? Opportunity to work with a diverse range of Australian businesses
? Long-term growth opportunities within a growing agency

If you're passionate about digital marketing, love generating results, and have experience across Meta Ads, Google Ads, SEO, and email marketing, we'd love to hear from you.