Advertising and Social Media Manager - Afford IT

About Afford IT

Afford IT is a growing technology business providing practical, affordable and professional IT solutions for homes, and SOHO small businesses.

We help clients with everyday IT support, devices, setup, troubleshooting, managed services and technology advice. Our brand is built around being approachable, useful and easy to understand — not overly technical, intimidating or corporate.

We are looking for an Advertising and Marketing Manager who can help us grow our visibility, generate leads and turn Afford IT into a recognised, trusted technology brand.

About the Role

This is a hands-on marketing, advertising and content creation role.

We are looking for someone who can plan, create, edit, publish and manage marketing campaigns across digital platforms. This role is not just about strategy. You must be comfortable producing content yourself, especially short-form video, UGC-style content, social media ads, reels, TikToks, testimonials, educational videos and practical IT advice content.

UGC, video editing and content creation are vital to this role.

A background in technical writing and a strong understanding of IT are also vital. You do not need to be a senior technician, but you must be able to understand technical concepts, ask the right questions, and turn IT topics into clear, simple, accurate and engaging marketing content.

Once the suitable candidate is settled into the Afford IT role, this position is expected to grow and incorporate marketing responsibilities across other related brands. This may include additional technology, cyber security, managed services, business advisory or specialist service brands connected to the wider business group.

This is an ideal role for someone who wants ownership, variety and the opportunity to help build multiple brands over time.

Key Responsibilities

Your responsibilities will include:

* Developing and managing marketing campaigns for Afford IT
* Creating short-form video content for Facebook, Instagram, TikTok, YouTube Shorts and LinkedIn
* Producing UGC-style content that feels authentic, practical and relatable
* Editing videos, reels, ads, testimonials and educational content
* Writing captions, hooks, scripts, headlines and ad copy
* Writing technical marketing content in plain English
* Turning IT concepts into simple, useful and accurate customer-facing content
* Planning and managing a content calendar
* Creating marketing assets for social media, email, website and paid advertising
* Managing paid advertising campaigns across platforms such as Meta, Google and LinkedIn
* Testing different ad creatives, hooks, offers and audiences
* Monitoring campaign performance and improving results over time
* Creating local area marketing campaigns
* Supporting SEO content, blog posts and website updates
* Helping generate leads for residential and small business IT services
* Creating before-and-after style content, explainer videos and client story content
* Repurposing long-form content into short-form clips
* Coordinating photography, filming or user-generated content where required
* Tracking marketing activity, leads, cost per lead and campaign performance
* Working with the Afford IT team to identify useful customer pain points and content ideas
* Gradually supporting marketing activity for other related brands once established in the role

Content Creation Requirements

This role requires strong hands-on content creation ability.

You must be able to create content that is clear, engaging and suitable for everyday consumers and small business owners. You must be able to make IT topics understandable without making them inaccurate or oversimplified.

You should be comfortable with:

* UGC-style video content
* Short-form social media videos
* Editing reels, TikToks and ad creatives
* Writing strong hooks and scripts
* Recording simple videos or coordinating video content
* Creating content that feels human, not overly polished or corporate
* Turning customer questions into educational content
* Creating trust-building content for local audiences
* Making IT services feel simple, approachable and valuable
* Writing technical content in plain English
* Explaining IT services, cyber security risks, device issues and technology problems clearly

This is a vital part of the role. Applicants who only have general marketing experience but no real content creation, UGC, video editing, technical writing or IT understanding will not be the right fit.

About You

You are creative, commercially minded and comfortable getting things done.

You understand that good marketing is not just about pretty graphics. It is about attention, trust, clarity and conversion. You know how to create content that people actually watch, and you are willing to test, improve and keep producing.

You also understand that marketing an IT business requires accuracy. You can take a technical topic and make it simple without making it misleading. You are comfortable learning about technology, cyber security, support services, devices, cloud systems and common customer problems.

You will be a good fit if you are:

* Strong at creating and editing short-form video content
* Comfortable with UGC-style marketing
* Able to write clear, punchy copy
* Skilled in technical writing or plain-English technical communication
* Able to understand IT services and explain them simply
* Creative with hooks, angles and content ideas
* Organised enough to manage a content calendar
* Commercially aware and focused on lead generation
* Comfortable working with paid ads and organic content
* Able to explain technical topics in simple language
* Confident using social media platforms for business growth
* Practical, proactive and willing to execute
* Comfortable working independently and taking ownership of outcomes
* Interested in growing into a broader multi-brand marketing role

Required Skills and Experience

The ideal candidate will have experience with:

* Social media marketing
* Short-form video creation
* UGC content creation
* Video editing
* Technical writing or technology-related content creation
* Experience Marketing for IT, tech, cyber security, trades, local services or professional services
* Paid advertising campaign management
* Meta Ads
* Google Ads
* Content planning
* Copywriting
* Lead generation campaigns
* Basic website or landing page updates
* Analytics and campaign reporting
* Marketing products or services that require technical explanation

Highly Regarded

Experience with any of the following will be highly regarded:

* Understanding of managed IT services, cyber security, Microsoft 365, devices, networking or cloud services
* TikTok, Instagram Reels and YouTube Shorts
* CapCut, Canva, Adobe Premiere Pro, Final Cut Pro or similar editing tools
* Meta Business Suite
* Google Business Profile optimisation
* Local SEO
* Email marketing
* Landing page creation
* Customer testimonial campaigns
* Community-based marketing
* Scriptwriting for short-form ads
* Direct response advertising
* Working with small business brands
* Managing or supporting multiple brands

What Success Looks Like

Success in this role means:

* Afford IT has a consistent and recognisable marketing presence
* Short-form video content is being created and published regularly
* UGC-style content is actively used in organic and paid campaigns
* Paid ads are generating measurable leads
* Campaigns are being tested and improved over time
* The brand feels approachable, useful and trustworthy
* Content explains IT problems in a simple and relatable way
* Technical content is accurate, clear and easy for customers to understand
* Local customers and small businesses are regularly seeing Afford IT online
* Marketing activity is tied to real business outcomes, not just vanity metrics
* The successful candidate becomes capable of supporting other related brands after settling into the Afford IT role

What We Offer

* A hands-on marketing role with real ownership
* The opportunity to shape the Afford IT brand
* Flexibility for the right person
* Room to test creative ideas
* A practical, useful service offering with strong content potential
* The chance to build a marketing engine from the ground up
* Exposure to other related brands as the role grows
* Support from a business owner who wants marketing to be a serious growth channel

Why Join Afford IT?

Afford IT is building a technology brand that people can actually understand and trust.

Most IT marketing is boring, confusing or overly technical. We want to do the opposite. We want content that is useful, simple, direct and human — while still being accurate.

This role is ideal for someone who loves content creation, understands modern advertising, can write clearly about technical topics, and wants to help build a brand through consistent, practical and engaging marketing.

Over time, this role has the potential to expand beyond Afford IT into other brands within the business group, giving the right person the opportunity to work across multiple audiences, offers and campaigns.

How to Apply

Please submit your resume, a short cover letter and examples of content you have created.

Your application should include:

* Examples of short-form videos, reels, TikToks or ads you have created
* Any UGC-style content you have produced
* Video editing examples
* Examples of technical writing or technology-related content
* Paid advertising experience
* Social media pages or campaigns you have managed
* Your preferred working arrangement
* Your expected salary or hourly rate
* Any experience you have working with IT, cyber security, technology, professional services or small business brands

We are looking for someone who can create, edit, publish, test, improve and explain technology clearly — not just talk about marketing strategy.