Marketing and Digital Advertising VA

Job Summary:
We are hiring a Marketing and Digital Advertising VA to help manage and grow our paid advertising efforts across Meta, Google, YouTube, and other digital channels. You will work directly with our marketing leader to execute campaigns, build nurture sequences, and drive high-quality leads. This role is ideal for someone with solid media buying experience who enjoys working in a fast-moving environment.

Key Responsibilities:
- Manage and optimize paid ad campaigns on Meta (Facebook and Instagram) and Google Ads
- Assist with launching advertising initiatives on YouTube and Connected TV platforms
- Build and manage nurture campaigns in GoHighLevel
- Track campaign performance and provide data-driven recommendations for improvement
- Support basic SEO efforts and assist with website-related marketing tasks
- Generate and manage digital leads across all active advertising channels
- Collaborate closely with the marketing team to align campaigns with business goals
- Deliver regular updates and reports on campaign results

Mandatory Skills:
- Hands-on experience managing Meta Ads and Google Ads campaigns
- Solid understanding of digital lead generation and sales funnel strategy
- Practical media buying experience across paid social and search platforms
- Familiarity with GoHighLevel or a comparable CRM and automation tool
- Basic understanding of SEO and website management
- Able to analyze ad performance data and recommend next steps
- Reliable, detail-oriented, and comfortable working independently
- Strong written and verbal communication skills

Preferred Skills:
- Experience with YouTube Ads or Connected TV advertising
- Background supporting marketing for service-based or home services businesses
- Experience creating automated email or SMS nurture sequences
- Knowledge of landing page optimization and A/B testing
- Ability to juggle multiple campaigns across different platforms at once

Why Join Us:
You will work alongside an experienced marketing executive and have a direct hand in growing our digital presence. This role offers real potential to expand in scope and responsibility as our advertising efforts scale. If you are passionate about paid media and digital marketing, this is a great fit.