Video Editor — Long-Form Performance Ads (Health Niche, 50+)

We're a fast-growing e-commerce brand in the health niche, focused on building high-converting video ads for Meta.

We sell bamboo compression products — knee sleeves, ankle braces, gloves and socks — primarily targeting customers aged 50+ across European markets.

Our flagship product, DailyCompress, is a breathable bamboo knee sleeve with one key difference: it's designed to be worn through the night.

Here's why that matters. While you sleep, blood flow to the knee slows right down — so the joint stays stiff, swells, and never fully recovers, which is exactly why mornings feel so painful and stiff. DailyCompress applies gentle, even compression all night long to keep circulation going, flush out fluid and waste, and ease swelling and inflammation while you rest. You wake up with a more supple, less painful knee. On top of that: a perfect fit for every body and a sleeve that genuinely stays in place — for a group of people most braces were never designed for, and never designed to be worn in bed.

What we're really after (please read this carefully)

This is the most important part of the role, so we'll be direct about it.

Our biggest growth opportunity sits at the very top of the funnel — with cold, "unaware" and "problem-aware" audiences. These are people who feel knee pain and stiffness every single day, but who don't yet know what's actually causing it, and who have often never been diagnosed with anything. By far, this is our largest audience.

That means our ads can't open by shouting "arthritis." The ---------- nt we name a diagnosis, we shrink our reach to the small group that already self-identifies. Instead, our best-performing ads:

- Lead with a felt symptom or a relatable everyday ---------- nt (that first stiff step out of bed)
- Reframe the problem by revealing a hidden cause the viewer never connected the dots on
- Then bridge naturally to the solution, the proof, and the offer

So we are specifically looking for an editor who can build long-form, top-of-funnel storytelling ads that educate and reframe — not just conversion edits for warm traffic. Our videos are getting longer, not shorter. The ability to hold a cold viewer's attention for 2–4+ minutes is the single most valuable skill you can bring to this role.

This is a senior role — we are not looking for a beginner. We need an experienced editor who has already made videos exactly like this and can prove it, not someone still learning the craft on the job. If you're early in your editing journey, this won't be the right fit, and that's completely okay.

What you'll be doing

- Edit long-form VSL ads (2–4+ minutes) designed to take cold, unaware/problem-aware audiences from "I have knee pain" all the way to purchase in a single watch
- Build narrative arcs: hook ? problem ? reframe ? solution ? proof ? CTA
- Edit with strong pacing for retention (cuts every 2–4 seconds, B-roll layering, captions, motion graphics)
- Work with clear customer avatars and structured creative briefs
- Translate written scripts and angles into emotionally engaging videos

What this role is NOT

We are not looking for someone who just "cuts clips together."

We're looking for someone who understands:

- why a 3-minute ad keeps a cold viewer watching all the way to the end
- how to layer B-roll, text, and music to build narrative tension across a longer story
- which 5 seconds matter most (the hook) and how to make them stop the scroll
- how pacing, captions, and visual rhythm affect retention and conversion
- how to edit differently for someone who is unaware of the cause versus someone who is ready to buy

Requirements

- Senior-level experience — you've already edited multiple long-form/VSL ads that have actually run on Meta. This is not a junior or entry-level role
- Proven experience editing VSL or long-form ad content for Meta (Facebook/Instagram) — please share examples
- Strong skills in AI image and video generation — please share examples
- Strong skills in Premiere Pro, After Effects, or CapCut Pro (mention which tools you master)
- Solid understanding of direct response / performance marketing and awareness-stage thinking
- Ability to work from scripts and turn them into engaging visual stories
- Experience with captions, motion graphics, B-roll selection, and color grading
- Ability to source or work with provided stock footage, UGC, and brand assets
- Experience editing for the 50+ demographic is a strong plus
- Experience in the health, wellness, or supplements niche is a big plus
- Fluent English

What we offer

- Full-time position (8 hours per day)
- Long-term opportunity in a fast-growing company
- Clear systems, avatars, scripts and structured briefings
- Room to grow with the brand
- Direct collaboration with the creative strategist

How to apply

If you've read this carefully, start your message with the word "Editing" — applications that don't will be skipped.

Then send us the following:

1. Three (3) long-form video ads you've edited that target unaware or problem-aware (top of funnel) audiences, each at least minutes long. This is the most important part of your application — we want to see how you hold a cold viewer's attention and build a problem-aware story over a longer runtime.
2. At least 3 realistic AI-generated scenes of older adults (50+) used for storytelling in video ads.
3. In a few sentences, tell us why you're the right fit for this specific role — what makes you strong at long-form, problem-aware storytelling for an older audience, and not just at editing footage.
4. Review our product: ---------- /bamboe-kniebrace
5. Based on this product, briefly describe: 1 long-form VSL concept (2–3 minutes) you would edit, with a short outline of the narrative arc, aimed at an unaware/problem-aware cold audience
6. Tell us your editing tools and your typical turnaround time per video.

Thank you.

Best regards,
Ralph