Paid Media Specialist

We are seeking a Paid Media Specialist to help generate leads and registrations for webinars, training programs, software products, and professional education services.

This is not a social media posting position.

We are looking for someone who understands how to create, manage, optimize, and report on paid advertising campaigns that generate real results.

Responsibilities:

• Create and manage Facebook and Instagram advertising campaigns
• Set up audiences, retargeting campaigns, and conversion tracking
• Monitor ad performance and make recommendations for improvement
• Work with our team to launch webinar campaigns and lead generation campaigns
• Review landing page performance and conversion rates
• Provide weekly performance reports
• Recommend strategies to improve cost per lead and cost per registration

Required Skills:

• Meta Ads Manager
• Facebook and Instagram advertising
• Audience targeting
• Retargeting
• Pixel setup and tracking
• Lead generation campaigns
• Conversion optimization
• Strong written English

Preferred Skills:

• Google Ads
• GoHighLevel familiarity
• Webinar marketing experience
• Online education or coaching industry experience