Senior Meta Ads Strategist & Analyst

About TAG Agency

TAG Agency is a full-service marketing agency based in Upstate New York. We manage digital advertising campaigns for more than 70 clients across industries including healthcare, automotive, home services, retail, construction, nonprofits, and professional services.

We're growing and looking for an experienced Meta Ads professional who can help us take our paid social efforts to the next level.

This is a long-term opportunity for someone who enjoys both the analytical and creative sides of paid social marketing.

The Role

We're not looking for someone to simply launch campaigns and watch metrics.

We're looking for someone who understands how to develop winning Meta advertising strategies, identify creative opportunities, analyze performance, and help guide the creative process that drives results.

You'll work alongside our internal creative team, which includes designers, copywriters, videographers, and content creators. You won't be expected to create every asset yourself—but you should know what types of creative, messaging, hooks, and formats are likely to perform and be able to communicate those ideas clearly.

Simply put:

You tell us what ads should be made. We'll help build them.

Responsibilities
Manage and optimize Meta advertising campaigns across multiple client accounts
Develop audience, targeting, and campaign strategies
Analyze campaign performance and identify opportunities for improvement
Create testing plans for audiences, offers, messaging, and creative
Recommend new ad concepts, hooks, angles, and content ideas
Collaborate with our creative team to develop ad assets
Review performance data and communicate insights to the team
Monitor budgets and campaign pacing
Assist with reporting and performance reviews
Stay current on Meta platform updates and advertising trends
What We're Looking For
3+ years of Meta Ads experience
Experience managing multiple client accounts simultaneously
Strong understanding of Facebook and Instagram advertising
Ability to analyze campaign performance and make strategic recommendations
Understanding of creative testing frameworks
Experience with lead generation campaigns
Strong English communication skills
Organized and detail-oriented
Comfortable working as part of a collaborative team
Bonus Experience
Google Ads experience
YouTube advertising
E-commerce campaigns
Healthcare marketing
Automotive marketing
Home services marketing
Agency experience
Landing page optimization
GA4 and reporting tools
Types of Clients You'll Work With

Examples include:

Automotive dealerships
Furniture retailers
HVAC companies
Spray foam contractors
Fencing companies
Healthcare organizations
Nonprofits
Retail businesses
Local service providers

Every account is different, which means you'll have opportunities to work across multiple industries and marketing challenges.

What Success Looks Like
Better lead quality
Stronger creative testing programs
Consistent campaign optimization
Clear recommendations backed by data
Fresh ideas for ad concepts and content
Improved campaign performance across our client portfolio
Compensation

Please include your hourly rate and availability with your application.

Our target range for this position is approximately $15–$20 USD per hour depending on experience and fit.

To Apply

Please answer the following questions:

How many years have you managed Meta Ads professionally?
What industries have you worked with?
What monthly advertising budgets have you personally managed?
Describe a Meta campaign that significantly improved performance.
How do you approach creative testing?
What are the three most important elements of a successful Meta ad today?
If a campaign's CPL increased by 40% over the past 60 days, what would you investigate first?
Include the word "Hudson" in the first line of your application so we know you've read the entire posting.

We look forward to meeting you.