Meta ads specialist for recruitment marketing

We are a fast-growing recruitment marketing agency based in the Netherlands. We help companies attract and hire great talent through highly targeted digital advertising campaigns, automation, and data-driven recruitment strategies.

We are looking for a full-time Meta Ads & Lead Generation Specialist to join our team remotely.

Your Role

As our Meta Ads & Lead Generation Specialist, you will be responsible for creating, managing, and optimising Meta (Facebook & Instagram) advertising campaigns that generate qualified candidates for our clients.

You will work closely with our team to launch campaigns, monitor performance, improve results, and ensure all incoming leads are properly managed inside our CRM system.

Responsibilities
-Build, launch, and optimize Meta advertising campaigns
-Create and test audiences, creatives, and campaign structures
-Monitor campaign performance and make data-driven improvements
-Track key metrics such as CPL, CTR, conversion rates, and lead quality
-Manage and organize leads inside GoHighLevel (CRM)
-Ensure leads are assigned, tagged, and tracked correctly
-Analyze campaign performance and provide clear reporting
-Continuously identify opportunities to improve results

Requirements
-Minimum 2 years of experience running Meta Ads campaigns
-Strong understanding of Facebook Business Manager and Ads Manager
-Experience with lead generation campaigns
-Experience with recruitment marketing is highly preferred
-Experience with GoHighLevel is a major advantage
-Strong analytical and problem-solving skills
-Good written and spoken English
-Ability to work independently and take ownership
-Reliable internet connection and suitable remote work environment

Nice to Have
-Experience with recruitment agencies or staffing companies
-Experience with Google Ads
-Experience with automation tools such as Zapier, Make, or n8n
-Basic copywriting skills for ad creatives