SEO Specialist

Type: Full-Time
Hours: Must overlap with US Eastern Time business hours (Ocala, FL)
Reports to: Founder / CEO

About Ghost Engine Digital
Ghost Engine Digital is a US-based digital marketing agency serving home services and trades businesses, landscapers, roofers, plumbers, irrigation contractors, and more. We get our clients found through high-performing websites, local SEO, Google Business Profile management, and paid ads. We run on documented systems, not guesswork, and we measure success by real results: rankings, calls, and booked jobs.

The Role
We're hiring a full-time SEO Specialist to execute organic and local search work across a portfolio of client accounts. This is a hands-on, execution-heavy role, you'll manage 6–15 active accounts at once, so you must be organized, fast, and comfortable working inside clearly defined processes.
You won't be left guessing. We work from a documented SOP library written in plain English, covering keyword research, on-page optimization, technical SEO, and local search. Your job is to follow those SOPs precisely, keep every account moving forward, and flag clearly when something isn't working.

What You'll Do
• Execute SEO and local search tasks across 6–15 client accounts, mostly home services and trades.
• Conduct keyword research in SEMrush (Pro + Local Toolkit) and map keywords to client pages following our SOP.
• Optimize on-page elements: titles, meta descriptions, headers, internal links, content structure, and schema.
• Write and edit SEO content, including rewriting thin pages and consolidating overlapping content.
• Manage Google Business Profiles — optimization, posting, Q&A, review tracking, and fixing visibility issues.
• Manage citations and listings (SEMRush Local) and support backlink/outreach tasks.
• Handle technical SEO tasks: Google Search Console checks (404s, indexation, canonicals), site health passes, and basic page speed/Core Web Vitals work.
• Track rankings, traffic, and conversions, and prepare clean reports that connect SEO work to leads.
• Make on-page edits and publish content in WordPress (Astra/Elementor).
• Document your work clearly so accounts stay consistent and nothing falls through the cracks.

What You Need
2+ years of hands-on SEO experience, ideally agency-side or managing multiple client accounts.
Real local SEO experience: Google Business Profile, citations, reviews, and local pack rankings.
Working knowledge of SEMrush (or similar), Google Search Console, and Google Analytics.
Solid understanding of technical SEO basics — indexation, canonicals, redirects, schema, page speed.
Comfortable working in WordPress for on-page edits and publishing.
Strong written English. You'll be writing content and reporting to US clients, so clear, professional English is required.
Highly organized — able to juggle 10+ accounts without dropping tasks. Time management is non-negotiable.
Self-directed and process-driven. You can follow an SOP exactly and speak up when something's off.
Reliable high-speed internet, a backup connection, and a computer that can run multiple tools at once.
Able to work consistent hours overlapping US Eastern Time.

Nice to Have
Experience with home services / trades clients.
Familiarity with GoHighLevel (GHL)/Automations.
Basic Google Ads understanding.
Experience following or building SEO SOPs.

To Apply
Send your resume, a short note on your local SEO experience, and one example of an account where you improved rankings or leads. Tell us the most accounts you've managed at once and how you stayed organized. Include a sample of SEO content you've written in English.