Senior Video Editor for Facebook/Meta Ads (Direct Response)

We're a premium DTC e-commerce brand selling anti-theft travel bags (crossbody and sling style) to customers in the US and Southeast Asia. Our core customer is a woman in her 40s, 50s and 60s who wants to feel safe, organized and stylish while she travels. We run paid social at scale, and we're looking for a senior video editor who can turn that into direct-response Facebook and Instagram ads that sell.

This is a senior role and experience is non-negotiable. If you don't have a real portfolio of direct-response or ad creative, this is not the right post for you. We move fast, we hold a high bar, and we don't have time to teach the fundamentals.

What you'll make:
Primarily short-form video ads for Facebook and Instagram. One video deliverable is a body edit plus 3 distinct hook variants (same body, 3 different openers).
Optionally static image ads (3 variants per deliverable). Not required, but very welcome.

How we support you (this is what makes us different):
We work heavily with AI-generated footage through Freepik. We provide the account and all the tokens, so you never pay for tools.
You work inside our own proprietary platform where every script, instruction, brief and piece of performance data lives in one place. You are never guessing what to make.
We run on Slack and Dropbox, and we are online almost around the clock for questions and help.
We coach, a lot. We have a tight-knit, interactive team and we work closely with every editor to keep raising the bar.

Pay and earning potential:
$25 per deliverable to start.
We track performance and define winners. Any creative that becomes a winner earns an automatic $10 bonus, so a single deliverable can earn up to $35.
There is effectively unlimited work for an editor who delivers quality. Your income scales with how much you produce and how well it performs.
Our top editors currently earn up to $2,500 USD per month with us, and we are genuinely happy to pay more when the quality is better.

You're a strong fit if you have:
A proven senior portfolio of direct-response or UGC-style ad creative, not wedding films or vlogs.
Mastery of pacing, hook-driven openers, captions, sound design and retention editing for paid social.
The judgment to make 3 hooks that are genuinely different angles, not cosmetic tweaks.
Reliability, fast and clean turnaround, and the ability to work async and take coaching.
A commitment to consistent, long-term work, not one-off gigs.

We're looking for someone who wants to grow with us over the long term. The editors who commit and keep improving get more volume, more responsibility and more income. There is a lot of room to grow here.
To apply: send your portfolio with 2 or 3 examples of paid ads you edited and a line on what each brief was. Start your message with the word "HOOKLINE1" so we know you read this. Applications without a direct-response portfolio will be skipped.