Facebook Ads Specialist

Strata Creative is a content production and digital advertising agency based in Pennsylvania, USA. We work exclusively with local service businesses like auto repair, tree service, landscaping, wellness, and trades - not ecommerce - If you’ve only managed online stores, this isn’t the right fit.

The Role:
We need a Meta Ads specialist to independently manage 8-10 active ad accounts with total combined monthly spend of ~$4,000-$6,000. You’ll handle the day-to-day optimization, monitoring, and execution across all accounts while our team provides creative assets and strategic direction.

What You’ll Do Daily:
Monitor all accounts for spend pacing, CPL trends, frequency, and delivery issues
Pause underperforming ads, activate winners, adjust budgets within approved ranges
Swap creative when fatigue signals appear.
Build new campaigns and ad sets
Debug pixel and event tracking issues
Flag problems proactively


What You’ll Do Weekly:
Full optimization pass on every account
Report on key metrics and flag any accounts needing strategic decisions
Build and launch new ads from creative assets we provide
Audience review
GHL & Perspective Builds/Optimization


Must-Haves:
2+ years managing Meta Ads for lead generation (not engagement, not e-commerce ROAS)
Experience with small budgets ($10-$50/day per account) in local/small-market geos
Can independently diagnose why a campaign is underperforming (pixel issues, audience saturation, creative fatigue, learning phase math, not just “increase budget”)
Comfortable in Events Manager, Custom Conversions, Audiences, and Ads Manager
Strong written English — you’ll report to the owner directly
Reliable internet and ability to work US Eastern hours (or overlap significantly)


Nice-to-Haves
Experience with local service businesses (auto, tree, trades, home improvement)
Familiarity with Conversions API (CAPI) setup and deduplication
Basic Canva skills for quick ad image iterations
Experience with GoHighLevel & Perspective funnels


Hours & Compensation
5-6 hours/day, 5 days/week (20-30 hours/week)
$6-$8/hr USD depending on experience (paid monthly)
Room to grow hours, responsibility, and rate as we add clients


How to Apply
Send a message with:
How many Meta ad accounts you currently manage
What industries/niches those accounts are in
Your best CPL result for a local service business (screenshot preferred)