Senior Shopify Growth Manager / E-Commerce Growth Lead

Please see here:
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We are looking for an A-player Shopify Growth Manager to lead the growth of a fast-scaling DTC brand currently doing $250,000/month in revenue.

This is not a VA role. This is not a “wait for tasks” role.
You will report directly to the CEO and be responsible for identifying opportunities, leading execution, improving performance, and making sure our Shopify store, paid media, email/SMS, Google Shopping, TikTok creator content, and CRO efforts are all working together.

The right person will think like an operator, marketer, analyst, and partner.

Core Responsibilities:
Shopify Growth Ownership
Own the performance of our Shopify store.
Monitor revenue, conversion rate, AOV, returning customer rate, and customer journey performance.
Identify growth opportunities without waiting for the CEO to assign tasks.
Work with developers/designers to improve the store experience.
Lead experiments around product pages, bundles, upsells, landing pages, checkout flow, offers, and merchandising.

Google Shopping / Google Merchant Center:
Manage and optimize Google Shopping performance.
Understand product feeds, Merchant Center issues, disapprovals, titles, descriptions, product taxonomy, and feed optimization.
Work with media buyers to ensure campaigns are structured properly.
Monitor ROAS, CPA, conversion tracking, search terms, and product-level performance.

Meta Ads Coordination:
Work alongside our Meta media buyers to ensure campaigns are running smoothly.
Understand campaign structure deeply: prospecting, retargeting, creative testing, account structure, exclusions, attribution, and offer strategy.
Review performance and identify issues/opportunities.
Help translate TikTok creator content into Meta ad creative strategy.

TikTok Shop / Creator Content Coordination:
Work with the TikTok Shop manager to identify strong creator content.
Help select UGC/creator videos that can be licensed and repurposed for Meta ads.
Coordinate with media buyers to test winning TikTok-style creatives on Meta.
Understand what makes short-form creative convert.


Email & SMS Marketing:
Own or heavily lead email/SMS performance.
Understand flows, campaigns, segmentation, deliverability, list growth, A/B testing, and lifecycle marketing.
Improve welcome flows, post-purchase flows, abandoned cart, winback, cross-sell, review request, and promotional campaigns.
Know how email/SMS fits into overall DTC growth.

CRO / UI / UX:
Understand UI/UX principles for e-commerce.
Identify friction points in the customer journey.
Work with developers/designers to improve PDPs, collection pages, landing pages, navigation, cart, checkout, and mobile experience.
Lead conversion testing ideas based on data and customer behavior.

Leadership & Ownership:
Bring ideas, not just updates.
Create weekly priorities and performance summaries.
Lead meetings with media buyers, developers, designers, and TikTok tea ---------- mbers.
Hold people accountable respectfully.
Think like a long-term partner in the business.

What We Are Looking For
Must-Have Experience
3+ years managing or leading growth for Shopify/DTC brands.
Experience with stores doing meaningful revenue, ideally $100k+/month.
Strong understanding of Google Shopping and Merchant Center.
Strong understanding of Meta Ads campaign structure.
Deep experience with email/SMS marketing, ideally Klaviyo or similar.
Strong understanding of CRO, Shopify UX, and landing page optimization.
Comfortable working directly with a CEO.
Excellent written communication.
Self-directed, proactive, and commercially minded.

Nice-to-Have
Experience with TikTok Shop.
Experience repurposing UGC/creator content for paid ads.
Experience with Shopify Plus.
Experience with first aid, health, survival, travel, outdoor, or Amazon-adjacent brands.
Experience managing contractors, agencies, or small internal teams.

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Who Should NOT Apply:
You are looking for a basic Shopify admin role.
You only upload products, edit pages, or process orders.
You need to be told every task.
You have never looked at paid media performance.
You do not understand Google Shopping, Meta Ads, email/SMS, or CRO.
You cannot explain past results clearly.
You use generic AI answers without real examples.
You are not comfortable being held accountable to revenue and performance.

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Compensation
$4,000/month USD, full-time. Starting salary, if you show great promise, this of course will increase, we take care of our employees.

We are only looking for premium talent.

We are looking for someone who can become a core member of the company, not a short-term contractor.

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Application Questions:

Question 1 — Shopify Growth Experience
Tell us about the largest Shopify or DTC brand you have worked on. Include:
Monthly revenue range
Your role
What you personally owned
The biggest growth improvement you helped create
Specific metrics before/after, if available

Question 2 — Google Shopping
Explain how you would audit and improve Google Shopping performance for a Shopify store. Be specific. Mention Merchant Center, product feed, campaign structure, and performance metrics you would review.

Question 3 — Meta Ads Campaign Structure
You are working with our Meta media buyer. Performance has dropped over the last 2 weeks. What would you review first? Explain your process.

Question 4 — TikTok Creator Content ? Meta Ads
We get usage rights to TikTok creator videos and want to put Meta ad spend behind the best ones. How would you d ---------- which videos to test, how would you brief the media buyer, and how would you measure success?

Question 5 — Email/SMS Marketing
Describe the email and SMS flows you would expect a $250k/month Shopify store to have. Which flows would you audit first and why?

Question 6 — CRO / UI/UX
Pick one Shopify product page you improved in the past. What was wrong with it, what did you change, and what happened after?

Question 7 — Leadership / Ownership
If you joined and the CEO gave you no tasks for your first week, what would you do? Give a detailed 7-day plan.

Question 8 — Strategic Thinking
Our store is doing $250k/month. What are the first 5 numbers you would want to see every week, and why?

Strong answers should include:
Revenue
Conversion rate
AOV
CAC / blended ROAS / MER

Email/SMS revenue share
Returning customer rate
Gross margin
Contribution margin
Paid traffic performance by channel
Product-level performance

Question 9 — Attention Check
To show that you read the full job post, start your application with this exact phrase: “I lead growth, not tasks.”

This is simple but useful. Anyone who misses it is probably mass-applying.

Question 10 — Work Style
Tell us about a time you disagreed with a CEO, founder, or media buyer about a growth decision. What happened?

I look forward to hearing from ou.