GoHighLevel & Meta Ads Specialist

Job Summary:
We are seeking a GoHighLevel and Meta Ads Specialist to run our lead generation and marketing automation. You will manage paid ad campaigns, build and maintain CRM workflows, nurture leads through to booked consultations, and report on performance. We are looking for someone technically strong in GoHighLevel who can run the marketing engine with minimal supervision.

Key Responsibilities:
- Create, manage, and optimize Meta (Facebook/Instagram) ad campaigns to generate qualified leads
- Build, monitor, and fix GoHighLevel automations and workflows
- Manage the full CRM including lead capture, segmentation, and pipeline organization
- Build and maintain landing pages linked to campaigns
- Run lead nurturing and automated follow-up sequences
- Execute email marketing campaigns
- Manage the flow from ad to landing page to booked consultation or trial
- Prepare weekly KPI reports, lead source reporting, and conversion analysis
- Monitor results against lead targets and recommend improvements

Mandatory Skills:
- Proven hands-on experience with GoHighLevel (workflows, automations, pipelines, CRM)
- Experience building and managing Meta/Facebook ad campaigns
- Solid understanding of lead generation and follow-up funnels
- Ability to build and connect landing pages
- Experience with email marketing
- Comfortable producing KPI, lead source, and conversion reports
- Reliable, detail-oriented, and able to work independently
- Strong communication skills

Preferred Skills:
- Paid ads experience for membership-based, fitness, or wellness businesses
- Familiarity with A/B testing ads and landing pages
- Analytical mindset with the ability to interpret data
- Ability to handle multiple campaigns at once
- Proactive and strategic approach

Why Join Us:
This is a chance to own a growing marketing operation and directly influence results in a supportive environment. You will have real autonomy and room to grow your responsibilities over time.