Creative Strategist – Social Media & Ad Creative (Long-term / Full-Time)

Are you obsessed with what makes people stop scrolling on Facebook and Instagram? Do you look at a viral ad and instantly break down why it worked? If you love blending psychology, data, and visual storytelling to map out winning content concepts, we want you on our team!

We are looking for a highly skilled, proactive Creative Strategist to bridge the gap between our marketing data and our creative execution. You won't just be brainstorming "cool ideas"—you will be looking at what ads are converting, analyzing competitor angles, and writing highly detailed briefs for our video editors and design teams to execute.

This is a remote, long-term role with plenty of room for growth.

Duties and Responsibilities:
Research & Angle Discovery: Constantly spy on competitors, study TikTok/Reels trends, and mine customer reviews to find emotional hooks and angles that resonate with our target audience.

Creative Briefing: Write crystal-clear, step-by-step creative briefs for video editors and graphic designers (including visual direction, text overlays, and exact script hooks).

Performance Analysis: Review ad account data (Hook rates, Hold rates, CTR, CPA) to figure out which creatives are winning, which are failing, and why.

Iterate & Optimize: Take a winning ad and script 5 new variations of the first 3 seconds (the hook) to fatigue-proof our creative pipeline.

Content Calendar Mapping: Collaborate with the marketing team to align creative drops with our overall promotional calendar.

Requirements & Qualifications:
Experience: At least 2+ years of experience working as a Creative Strategist, Direct-Response Copywriter, or Content Lead for an e-commerce, agency, or digital product brand.

Direct-Response Knowledge: You understand the anatomy of a high-converting video ad (Hook, Problem, Solution, Social Proof, CTA).

Data Literacy: You aren’t afraid of numbers. You know how to read basic ad metrics (ROAS, CTR, Thumb-stop rate) and use them to make creative decisions.

Communication: Exceptional written and spoken English. Your creative briefs must be so clear that a video editor knows exactly what to do without guessing.