creative stratagist

# Creative Strategist & Customer Research Analyst (Remote – Philippines)

### About Us

We are a fast-growing ecommerce skincare brand focused on women experiencing:

* Retinol damage
* Sensitive skin
* Menopause-related skin changes
* Makeup application issues caused by dry, reactive skin

Our marketing is heavily driven by customer psychology, Reddit research, direct response advertising, and creative testing on Meta (Facebook & Instagram).

We are looking for a highly analytical Creative Strategist who can uncover winning ad angles, customer insights, and creative opportunities.

This is NOT a graphic design role.

This is NOT a media buying role.

This is a research and strategy role.

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## Your Mission

Your job is to find out:

* What customers are really thinking
* What language they use
* What frustrations they have
* What competitors are doing
* What creative concepts we should test next

You will help us build high-converting Meta ad campaigns by discovering customer insights before our competitors.

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## Responsibilities

### Customer Research

Research:

* Reddit
* Amazon reviews
* Competitor reviews
* >>Facebook comments
* YouTube comments
* TikTok comments
* Beauty forums

Identify:

* Pain points
* Frustrations
* Desired outcomes
* Objections
* Customer language
* Emotional triggers

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### Competitor Research

Analyse:

* Meta Ads Library
* Landing pages
* Offers
* Ad formats
* Messaging
* Hooks
* Creative angles

Report:

* What competitors are scaling
* What formats are being repeated
* What angles appear to be working

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### Creative Strategy

Develop:

* New ad concepts
* New hooks
* New angles
* New creative hypotheses

Examples:

* Makeup Failure
* Retinol Refugee
* Menopause Identity Recognition
* Product Fatigue
* Routine Collapse
* Empty Jar Proof
* Failed Solution
* Mechanism
* Relief

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### Creative Brief Creation

Create detailed briefs for our designer and video editor.

Each brief should include:

* Concept
* Core emotion
* Core belief
* Hook
* Visual direction
* Funnel stage
* Headlines
* Primary text direction
* Why the concept should work

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### Weekly Reporting

Provide:

* Top customer insights discovered
* Top competitor findings
* Recommended new angles
* Creative opportunities
* Content ideas
* Testing roadmap

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## Requirements

### Must Have

* Excellent written English
* Strong research skills
* Experience using Reddit
* Strong understanding of consumer psychology
* Ability to identify patterns in customer feedback
* Ability to summarise findings clearly

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### Nice To Have

* Ecommerce experience
* DTC experience
* Skincare experience
* Meta advertising knowledge
* Direct response marketing knowledge
* Experience analysing competitors

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## What Success Looks Like

Within 30 days:

* Identify 20+ new creative angles
* Build a customer language database
* Create weekly competitor reports
* Produce creative briefs ready for production

Within 90 days:

* Become the go-to person for creative research
* Help discover multiple winning ad concepts
* Improve the quality of our creative testing pipeline

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## Compensation

Please include in your application:

1. Your monthly salary expectation.
2. Examples of research work you have completed.
3. Any ecommerce or DTC experience.
4. Experience with Reddit research.
5. Why you think customers buy skincare products.

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## Test Task (Required)

Please choose ONE ghk-cu /tallow balm skincare brand and provide:

1. Three customer pain points.
2. Three customer desires.
3. Three ad angles you would test.
4. One competitor insight.
5. One creative concept you would launch first and why.

Applications without the test task will not be considered.