Digital PR Outreach Specialist

Job Summary:
We are seeking an experienced Digital PR Outreach Specialist to strengthen our outreach operation within a well-established PR team. You will build targeted media lists, turn press releases into engaging pitch emails, and push creative, data-led stories to secure coverage. We are looking for someone who already understands digital PR and can take a story from brief to placement with minimal hand-holding.

Key Responsibilities:
- Research and build accurate media lists of relevant journalists and publishers
- Summarize press releases into clear, persuasive outreach emails
- Run outreach campaigns using tools such as BuzzStream
- Pitch creative, data-driven stories to earn links and coverage
- Track outreach activity and follow up to close placements
- Proactively request the next story brief once outreach is complete
- Coordinate with the outreach team through Slack

Mandatory Skills:
- Proven background in digital PR, media outreach, or link-building
- Experience building media lists and pitching journalists
- Familiarity with BuzzStream or similar outreach platforms
- Excellent written English and strong email copywriting
- Self-motivated with the ability to take initiative
- Reliable, detail-oriented, and able to work independently
- Clear and responsive communication skills

Preferred Skills:
- Experience pitching creative or data-led stories
- A portfolio showing past coverage or earned links
- Bilingual skills (French, German, or Spanish)
- Comfortable working within a structured PR team
- Able to juggle multiple stories at once

Why Join Us:
Join an established and collaborative PR team where your outreach work makes a real difference. You will enjoy the freedom to run with stories, the support of an experienced team, and clear opportunities to grow as you deliver results.