Google and Meta Ads Specialist

We are looking for a results-driven Ads Specialist (Google and Meta, plus are other social media networks!) to manage and optimise paid advertising campaigns.

The ideal candidate has strong experience in campaign strategy, audience targeting, conversion tracking, and performance optimisation to drive leads, sales, and ROI.

Key Responsibilities:

Plan, create, manage, and optimise paid campaigns across:
Google Ads (Search, Display, Performance Max, YouTube)
Meta Ads (Facebook & Instagram)
Conduct keyword research, audience targeting, and competitor analysis
Monitor campaign performance and adjust budgets, bidding, creatives, and targeting
Set up and manage conversion tracking using:
Google Tag Manager
Google Analytics (GA4)
Meta Pixel / Conversions API
Prepare weekly and monthly performance reports with actionable insights
Perform A/B testing on ad creatives, copy, landing pages, and audiences
Collaborate with designers and content teams to develop high-performing ads
Ensure campaigns align with overall business goals and KPIs
Stay updated with platform changes, trends, and best practices


Requirements:

Proven experience managing Google Ads and Meta Ads campaigns
Strong understanding of digital marketing metrics and KPIs
Experience with GA4, GTM, and conversion tracking setup
Ability to analyse data and optimise for ROAS, CPA, CTR, and conversions
Excellent communication and reporting skills
Strong attention to detail and time management
Experience with lead generation and eCommerce campaigns is highly regarded


Preferred Qualifications:

Google Ads Certifications
Meta Blueprint Certification
Experience with CRM integrations and remarketing campaigns
Knowledge of SEO and landing page optimisation
KPIs / Success Measures
Return on Ad Spend (ROAS)
Cost per Lead (CPL) / Cost per Acquisition (CPA)
Conversion Rate
Lead Quality
Campaign Growth and Optimisation Performance


Please send us a message and brief CV overview and explain why you are the best candidate for this role.