Digital Marketing Specialist

ABOUT ELTRA ELECTRICAL
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Eltra Electrical is a growing Australian solar and battery storage installation company based in Melbourne, Victoria. We install home battery systems for residential customers and are expanding our direct sales operation. We're building a lean, high-performing remote team to help us scale.

This is a long-term role with a stable, honest business that values clear communication, accountability and results.

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THE ROLE
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We're looking for a full-time Digital Marketing Specialist to own our lead generation from day one. You'll be responsible for generating quality inbound leads for home battery storage installations in Melbourne, Australia.

This is a results-focused role — we care about cost per lead and lead quality, not vanity metrics like impressions and followers.

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WHAT YOU'LL BE DOING
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Google Ads (Primary Focus)
- Set up, manage and optimise Google Search campaigns targeting homeowners in Melbourne
- Conduct keyword research specific to solar and battery storage
- Write compelling ad copy that drives high-intent clicks
- Set up and monitor conversion tracking (form fills, calls)
- Monitor daily performance — CTR, CPC, cost per lead, conversion rate
- Make bid and budget adjustments to improve results weekly
- Report results clearly every week

Meta Ads (Facebook & Instagram)
- Set up and manage lead generation campaigns on Facebook and Instagram
- Build and test audiences targeting Melbourne homeowners
- Create or brief ad creative (images, short videos)
- Monitor and optimise for cost per lead

SEO & Google Business Profile
- Manage and optimise our Google Business Profile
- Basic on-page SEO to improve local search rankings
- Monitor performance using Google Search Console and Analytics
- Keyword research for local Melbourne suburbs

GoHighLevel (GHL) CRM
- Connect ad campaigns so leads flow automatically into GHL
- Set up basic automations to notify the sales team of new leads
- Monitor lead pipeline and report on lead volume weekly

Creative Support
- Create simple ad graphics using Canva or similar
- Write ad copy and captions

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WHAT WE'RE LOOKING FOR
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MUST HAVE:
? Minimum 1 year of hands-on Google Ads experience managing live client campaigns
? Ability to show actual Google Ads campaign results (not training certificates)
? Experience with Facebook/Meta Ads for lead generation
? Familiar with GoHighLevel or similar CRM platforms
? Strong written English — you'll be writing ad copy for Australian customers
? Available to work Australian business hours (9am–5pm AEST / Melbourne time)
? Reliable internet connection with backup
? Full-time availability — 40 hours per week

NICE TO HAVE:
? Experience running campaigns for home services, trades or solar businesses
? Google Ads certification
? Experience with Australian market targeting
? Basic video editing for short ad content
? SEO experience with Semrush or Ahrefs

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WHAT WE OFFER
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???? $600–$960 USD/month depending on experience (negotiable for the right candidate)
???? Performance bonus opportunities as the business grows
???? Long-term stable role — we're building a team, not looking for short-term help
???? We'll invest in your development — tools, training and support provided
???? Set working hours — no unpredictable freelance project work
???? Work from home full time

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HOW TO APPLY
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To be considered for this role please answer ALL of the following questions in your application message. Applications that do not answer these questions will not be reviewed.

1. Describe a Google Ads campaign you have managed for a live client. What industry, what was the monthly budget, and what was your average cost per lead?

2. Have you managed Google Ads campaigns targeting Australian customers or locations before? If yes, describe the campaign.

3. How long have you been using GoHighLevel and what specifically have you used it for?

4. What is your Google Ads account MCC ID or can you share a screenshot of a campaign dashboard showing real results?

5. What hours are you available to work in Melbourne AEST time?

6. Why do you want to work with an Australian solar and battery company specifically?

Applications that answer these questions clearly and honestly — including admitting what they don't have experience in — will be prioritised over applications that claim to be able to do everything.

We value honesty over impressive-sounding claims.

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TO APPLY: Send your message with answers to all 6 questions above.

We look forward to hearing from you.

Will Stafford
Director — Eltra Electrical Pty Ltd
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