Wordpress Audit

HEAT THAT POOL – COMPLETE WORDPRESS WEBSITE AUDIT REQUIREMENTS

Objective

Provide a complete technical audit of the website identifying all issues affecting performance, Core Web Vitals, SEO, user experience, lead generation and website functionality. The audit must include screenshots, evidence, findings, recommendations and estimated impact of each recommendation.

WEBSITE PERFORMANCE & CORE WEB VITALS

? Measure Core Web Vitals for Desktop and Mobile

? Largest Contentful Paint (LCP)

? Interaction to Next Paint (INP)

? Cumulative Layout Shift (CLS)

? First Contentful Paint (FCP)

? Total Blocking Time (TBT)

? Time to First Byte (TTFB)

? PageSpeed Insights report

? GTmetrix report

? Identify all performance bottlenecks

LCP INVESTIGATION

? Identify the exact LCP element on the homepage

? Identify the exact LCP element on key landing pages

? Determine whether LCP is caused by:

Hero image
Background image
Slider/carousel
Video
CSS render blocking
JavaScript render blocking
Server response time
Fonts
Third-party scripts

? Provide recommended fix for each issue

? Estimate expected improvement from each fix

HOSTING & SERVER REVIEW

? Review hosting environment

? Review server response times

? Review PHP version

? Review database performance

? Review server-side caching

? Review Cloudflare configuration (if applicable)

? Review CDN effectiveness

? Identify hosting bottlenecks

? Identify opportunities to improve TTFB

IMAGE OPTIMISATION AUDIT

? Audit homepage images

? Audit hero images

? Audit product images

? Audit blog images

? Check image dimensions

? Check image compression

? Check image formats

? Review WebP implementation

? Review lazy loading configuration

? Identify oversized images

? Estimate potential savings

WORDPRESS THEME REVIEW

? Identify active theme

? Review theme performance

? Review CSS loading

? Review JavaScript loading

? Review mobile performance impact

? Identify unnecessary theme features

PAGE BUILDER REVIEW

? Confirm whether Elementor or other page builder is being used

? Audit page builder performance impact

? Identify unnecessary widgets

? Identify unnecessary containers and sections

? Review generated CSS and JavaScript

PLUGIN AUDIT

? Full list of active plugins

? Identify slow plugins

? Identify duplicate functionality

? Identify plugins loading site-wide unnecessarily

? Identify plugins affecting Core Web Vitals

? Recommend plugins for removal or replacement

? Estimate performance gain from plugin changes

WOOCOMMERCE REVIEW

? Review WooCommerce performance impact

? Review product pages

? Review category pages

? Identify unnecessary WooCommerce scripts

? Review cart fragments

? Review database overhead

? Identify optimisation opportunities

CSS & JAVASCRIPT AUDIT

? Identify render-blocking CSS

? Identify render-blocking JavaScript

? Identify unused CSS

? Identify unused JavaScript

? Review minification

? Review deferred loading opportunities

? Reviewscript execution times

FONT AUDIT

? Identify all fonts being loaded

? Review Google Fonts implementation

? Review local font loading opportunities

? Identify font-related rendering delays

DATABASE AUDIT

? Review database size

? Review transient records

? Review post revisions

? Review orphaned data

? Review optimisation opportunities

? Review database cleanup requirements

CACHE & CDN REVIEW

? Browser caching

? Page caching

? Object caching

? Server caching

? CDN configuration

? Cache exclusions

? Cache effectiveness

MOBILE PERFORMANCE REVIEW

? Mobile PageSpeed analysis

? Mobile Core Web Vitals

? Mobile usability review

? Mobile conversion review

? Mobile loading speed review

SEO TECHNICAL AUDIT

? Crawl errors

? Broken links

? Redirect chains

? Sitemap review

? Robots.txt review

? Structured data review

? Meta data review

? Indexation review

? Canonical tag review

? Internal linking review

CONVERSION & USER EXPERIENCE REVIEW

? Homepage conversion review

? Call-to-action review

? Contact page review

? Lead generation review

? User journey review

? Conversion friction points

? Recommendations to increase enquiry rates

FORMS, CALCULATORS & LEAD CAPTURE TESTING

? Test every enquiry form on the website

? Confirm successful form submission

? Confirm email notifications are received

? Confirm enquiries are delivered to the correct email address

? Confirm confirmation messages display correctly

? Confirm form submissions are stored correctly

? Confirm spam protection is functioning

POOL HEATER CALCULATOR TESTING

? Test Pool Heater Sizing Calculator

? Verify all calculations are functioning correctly

? Verify calculations are accurate

? Verify desktop functionality

? Verify mobile functionality

? Verify lead capture functionality

? Verify enquiry emails are received

? Verify no JavaScript errors occur

? Assess calculator impact on page speed and Core Web Vitals


EMAIL DELIVERABILITY AUDIT

? Verify SMTP configuration

? Verify SPF records

? Verify DKIM records

? Verify DMARC records

? Verify enquiries are not being marked as spam

? Verify reliable email delivery

USER JOURNEY TESTING

? Complete full enquiry process as a customer

? Complete calculator enquiry process

? Complete quote request process

? Test desktop experience

? Test mobile experience

? Identify broken functionality

? Identify conversion barriers

? Identify abandoned enquiry opportunities

SECURITY REVIEW

? WordPress version review

? Plugin update review

? Theme update review

? Security plugin review

? User access review

? Backup review

? Malware scan

DELIVERABLES REQUIRED

Full audit report with screenshots and evidence.
Prioritised action list.
High / Medium / Low priority classification.
Estimated performance gain from each recommendation.
Estimated implementation effort.
Before-and-after benchmark targets.
Identification of whether issues are:
Hosting related
Theme related
Plugin related
WooCommerce related
Image related
Server related
Code related
User experience related
Top 10 highest-impact fixes ranked in order of expected improvement.