Google Ads Specialist (US Telepsychiatry) – Part-Time, Long-Term

**Type of Work:** Part-time (20–30 hrs/week), remote
**Company:** Insightful Psychiatry (US-based telehealth psychiatry group)

### About the Role

We’re a multi-state US telepsychiatry practice looking for a **data-driven Google Ads Specialist** to help us scale new patient bookings while staying compliant with healthcare advertising rules.

You will own day-to-day management of our Google Search campaigns (and possibly Performance Max later), with a clear goal:
> Bring in more **qualified new patients** at or below our target Cost per New Ongoing Patient (CAC).

You’ll work directly with the founder and our operations lead, and help us document what works so our internal team can eventually run a stable “ads machine” using your playbook.

### What You’ll Do

- Set up, manage, and optimize **Google Search campaigns** for high-intent psychiatry keywords in specific US states.
- Build and maintain **campaigns, ad groups, keywords, negatives, and extensions** (call, location, sitelinks, etc.).
- Write and test **ad copy** focused on: fast access, great communication, and insurance-friendly care (no medical claims or drug promises).
- Coordinate with us on **landing page messaging** and simple A/B tests (headlines, CTAs, sections).
- Track and report **weekly numbers** by source:
- Clicks
- Booked initial evaluations
- Showed evaluations
- New ongoing patients
- Cost per new ongoing patient (our main KPI)
- Keep us **inside Google’s healthcare policies** (no policy violations, no risky claims).
- Help document a **simple SOP** for campaign maintenance and reporting that our team can follow.

### Must-Have Skills & Experience

- **2+ years hands-on Google Ads experience** (Search required; Display/PMAX nice to have).
- Proven history running **lead gen / local service campaigns** (not just ecommerce).
- Comfortable managing **$3,000–$10,000/month** in ad spend.
- Strong understanding of:
- Match types, quality score, bidding strategies
- Search term reports & negative keyword strategies
- Conversion tracking basics (we’ll provide dev/IT support as needed)
- **Excellent written English** – you will write and test ad copy.
- Strong with **spreadsheets** (Google Sheets) and simple reporting.
- Stable internet and ability to overlap at least **2–3 hours with US business hours** (Eastern or Central time).

### Big Pluses (Not Required, but Tell Us if You Have These)

- Experience running **ads for healthcare / mental health / clinics**.
- Familiar with the idea of **sensitive-health / restricted categories** on Google.
- Comfortable working with **US clients** and long-term remote roles.

### What We Offer

- **Long-term, stable role** for the right person (we’re not looking for a short project).
- Competitive pay in USD, paid on time, with performance-based increases over time.
- Clear KPIs, simple reporting, and a small, friendly team that actually looks at the numbers you send.
- Opportunity to become our **go-to paid traffic partner** as we expand across more US states.

### How to Apply (Follow These Steps Exactly)

1. **Subject line:** `Google Ads Specialist – Your Name`
2. In your message, answer briefly (bullet points are fine):
- How many years have you run **Google Ads**?
- What **types of businesses** have you run ads for?
- What is the **largest monthly budget** you’ve personally managed?
3. Attach or link to:
- **1–2 screenshots** of Google Ads accounts you managed (blur any sensitive info, but show spend + results).
- A **short paragraph** explaining how you would structure a campaign for “psychiatrist near me” in one US state.
4. Optional but preferred: a **2–3 minute Loom** or video explaining your approach to optimizing Search campaigns for lead gen.

Applications that don’t follow these steps will not be considered. We’re looking for someone detail-oriented who can own this channel with us for the long term.