Growth & Lead Generation Specialist

# Growth & Lead Generation Specialist (Cleaning Services) – Full-time

## About Us

Weschoon is a fast-growing cleaning company based in the Netherlands, providing residential and commercial cleaning services. Our services include regular home cleaning, deep cleaning, move-in/move-out cleaning, office cleaning, and specialized cleaning services.

We are looking for a proactive and results-driven Growth & Lead Generation Specialist to help us grow our customer base, generate commercial contracts, improve our online presence, and increase sales.

This is a long-term remote position with opportunities for increased responsibility and hours based on performance.

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## Primary Objective

Your mission is simple:

Generate qualified leads, increase bookings, improve customer retention, and help Weschoon secure recurring commercial cleaning contracts.

We are not looking for someone who only creates social media posts.

We are looking for someone who can directly contribute to business growth.

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## Key Responsibilities

### 1. Commercial Lead Generation

Research and identify potential commercial clients, including:

* Offices
* Property management companies
* VvE management companies
* Medical clinics
* Dental practices
* Schools
* Childcare centres
* Gyms
* Warehouses
* Co-working spaces
* Hospitality businesses

Tasks:

* Build prospect lists
* Find decision-makers
* Find email addresses and contact details
* Upload prospects into HubSpot CRM
* Organise and maintain lead databases

Tools:

* ----------
* LinkedIn
* Google Maps
* HubSpot CRM

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### 2. Outreach & Follow-Up

Execute outreach campaigns through:

* Email
* LinkedIn
* Phone (optional)

Tasks:

* Send personalised outreach messages
* Follow up with prospects
* Book appointments
* Track all communications in HubSpot

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### 3. CRM Management

Maintain and organise HubSpot CRM:

* Update contact records
* Create tasks and reminders
* Manage sales pipelines
* Track lead statuses
* Monitor quote follow-ups

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### 4. Quotation Follow-Up

Tasks:

* Contact prospects who requested quotations
* Follow up on pending quotations
* Track conversion rates
* Schedule reminders

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### 5. Google Business Profile Management

Tasks:

* Upload photos regularly
* Publish Google Posts
* Respond to reviews
* Improve local visibility

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### 6. Local SEO & Content Marketing

Using Surfer SEO and WordPress:

Tasks:

* Create and optimise service pages
* Create location-specific pages
* Update existing website content
* Perform keyword research
* Improve rankings for local search terms

Examples:

* Office Cleaning Amsterdam
* Deep Cleaning Amsterdam
* End of Tenancy Cleaning Amsterdam
* VvE Cleaning Amsterdam
* Commercial Cleaning Amsterdam

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### 7. Review & Reputation Management

Tasks:

* Monitor review platforms
* Respond to reviews professionally
* Improve overall review score and volume

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### 8. Email & SMS Marketing

Using HubSpot and Brevo:

Tasks:

* Create customer retention campaigns
* Promote seasonal services
* Promote recurring cleaning services; daily, weekly, bi-weekly and monthly
* Promote deep cleaning services
* Promote move-out cleaning services
* Create reactivation campaigns for inactive customers

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### 9. Competitor Research

Monitor competitors and report on:

* Pricing
* Services
* Reviews
* Marketing strategies
* Local SEO opportunities

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## Tools You Will Use

* HubSpot CRM
* ----------
* Google Business Profile
* Surfer SEO
* Brevo
* WordPress
* Google Workspace
* Microsoft Office

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## Required Skills

* Lead generation experience
* B2B outreach experience
* HubSpot CRM experience
* LinkedIn prospecting
* ---------- experience
* Email outreach
* Google Business Profile optimisation
* Local SEO knowledge
* Strong written English

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## Preferred Skills

* Cleaning industry experience
* Property management industry experience
* Facility management experience
* Google Ads experience
* WordPress experience
* Dutch market experience

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## Key Performance Indicators (KPIs)

Weekly Targets:

* 100+ new commercial prospects identified
* 50+ outreach messages sent
* All incoming leads updated in HubSpot
* All pending quotations followed up
* 5+ review requests sent
* 1–2 SEO pages published or optimised
* 1 Google Business Profile update posted

Monthly Targets:

* Qualified meetings booked
* Commercial opportunities created
* Increase in organic traffic
* Increase in reviews
* Increase in booked jobs

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## Working Hours

* Part-time (15–25 hours/week) initially
* Potential to become full-time based on results

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## How to Apply

Please include:

1. A brief introduction
2. Your experience with lead generation
3. Your experience with HubSpot
4. Your experience with ----------
5. Examples of outreach campaigns you have managed
6. Examples of local SEO work
7. Why you believe you are a good fit for this role

Applications without relevant lead generation experience will not be considered.

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Project Type: Expert Level
You will be asked to answer the following questions when submitting a proposal:

What is your experience with lead generation
Please give examples of outreach campaigns you have managed
Please give examples of local SEO work
Why you believe you are a good fit for this role

Mandatory Skills and Expertise:
Lead Generation
Social Media Marketing
Google Workspace


Email Communication
Market Research
Data Entry
List Building
Prospect List


Email Marketing
Scheduling