Digital Brand Ops Mngr + Social Media Content Strategist + Community Growth Mngr--Social Media Brand Ops Mngr

ABOUT THE PROJECT

The UnderShadow Universe is an expanding multimedia intellectual property ecosystem that includes novels, characters, world-building, merchandise, collectibles, gaming initiatives, memberships, ecommerce, and community engagement.

Website:

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I am seeking a highly organized, creative, and strategic Social Media Brand Operations Manager to oversee, organize, unify, and continuously improve our social media presence across multiple platforms.

This is NOT a simple content posting role.

The objective is to create a cohesive digital ecosystem where every platform feels connected to the larger UnderShadow Universe while driving audience growth, website traffic, community engagement, product sales, and long-term brand expansion.

PLATFORMS TO MANAGE

TikTok


Facebook

Instagram

YouTube

LinkedIn

Pinterest

Snapchat

Additional platforms may be added later.

PRIMARY RESPONSIBILITIES

PHASE 1 – ACCOUNT AUDIT & CLEANUP

Conduct a comprehensive audit of all social media accounts.

Review:

Profile images

Banner images

Descriptions

Links

Hashtags

Branding consistency

Visual presentation

Content organization

Pinned content

Playlists

Highlight categories

Link destinations

Follower engagement

Identify weaknesses and opportunities for improvement.

Create a detailed action plan.

PHASE 2 – BRAND CONSISTENCY

Create a unified visual identity across all platforms.

Ensure consistency of:

Profile photos

Banners

Brand colors

Typography

Descriptions

Calls-to-action

Links

Brand messaging

Content categories

User experience

Each platform should immediately feel connected to The UnderShadow Universe.

The audience should instantly recognize the brand regardless of where they encounter it.

PHASE 3 – CONTENT SYSTEM DEVELOPMENT

Develop content pillars for:

Books

Characters

World-building

Behind-the-scenes

Author content

Operative dossiers

Intelligence briefings

Memberships

Merchandise

Gaming projects

Collector products

Events

Conventions

Community engagement

Content should be strategically distributed across platforms while respecting the strengths of each platform.

PHASE 4 – CONTENT CREATION & SCHEDULING

Create:

Graphics

Short-form videos

Reels

Stories

Carousels

Pins

Community posts

Platform-specific content

Develop a structured content calendar.

Schedule content for optimal engagement windows.

OPTIMAL POSTING STRATEGY

Part of your responsibilities will include:

Researching

Testing

Monitoring

Refining

the best posting times for each platform.

Candidates should understand:

TikTok posting schedules

Instagram engagement timing


Facebook audience behavior

Pinterest search behavior

LinkedIn professional engagement cycles

YouTube publishing schedules

Snapchat engagement windows

This should become a data-driven process rather than guesswork.

PHASE 5 – WEBSITE INTEGRATION

All social channels should support and strengthen:

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Responsibilities include:

Traffic generation

Lead generation

Membership growth


Email acquisition

Product promotion

Reader engagement

Brand awareness

Community building

The website should serve as the central hub of the ecosystem.

SOCIAL MEDIA GOALS

Increase audience growth

Increase engagement

Increase website traffic

Increase merchandise visibility

Increase email subscribers

Increase book awareness

Increase reader retention

Increase community participation

Strengthen brand authority

Build long-term franchise awareness

REQUIRED SKILLS

Strong understanding of:

TikTok


Facebook

Instagram

YouTube

Pinterest

LinkedIn

Snapchat

Social media analytics

Content strategy

Audience growth

Brand management

Community building

Graphic design

Video editing

Content scheduling tools

SEO fundamentals

Hashtag strategy

AI-assisted content creation

PREFERRED EXPERIENCE

Experience working with:

Authors

Entertainment brands

Gaming brands

Fiction properties

Ecommerce brands

Collectibles

Merchandise businesses

Membership communities

Applicants familiar with world-building, storytelling, fandom communities, espionage themes, gaming communities, or entertainment franchises are strongly encouraged to apply.

REPORTING & DELIVERABLES

Weekly performance reports

Monthly growth reports

Content calendars

Platform audits

Growth recommendations

Content pipeline plans

Strategic improvement suggestions

IDEAL CANDIDATE

The ideal candidate is:

Highly organized

Strategic

Creative

Detail-oriented

Data-driven

Proactive

Professional

Capable of managing multiple platforms simultaneously

Comfortable becoming deeply familiar with The UnderShadow Universe

APPLICATION INSTRUCTIONS

Please include:

Examples of social media accounts you currently manage or have managed.
Examples of content you personally created.
Your preferred scheduling tools.
Your preferred analytics tools.
A brief explanation of how you would unify seven social media platforms into one consistent brand ecosystem.
What posting strategy you would initially recommend for a growing entertainment, book, and merchandise brand.

To confirm you have read this entire job posting, begin your application with the phrase:

"UNDERSHADOW OPERATIVE"

LONG-TERM OPPORTUNITY

This position is intended to evolve into a long-term role helping build one of the core operational systems behind The UnderShadow Universe.

Successful applicants may eventually oversee broader digital marketing, audience growth, eCommerce promotion, membership engagement, affiliate programs, and franchise expansion initiatives.

Please, integrate your response to the following question in the opening of your response to this post:

"You are given seven existing social media accounts with inconsistent branding, low engagement, scattered content, and no unified strategy. Walk me through your first 30 days, including account cleanup, branding standardization, content planning, posting cadence, analytics review, and website integration with ---------- ."