Influencer & Growth Marketing Manager

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Our flagship brand is Volada Vodka—the first vodka inspired by classic Mexican aguas frescas. We’re currently available in every Total Wine across Texas, multiple additional states, and many of the largest liquor store chains in Texas.

We’re also preparing to launch an exciting new consumer brand: a spicy watermelon tequila shot inspired by the iconic Mexican Candy Shot. If you’re familiar with products such as Gran Malo, Smirnoff Spicy Tamarind, or Bacardi Mango Chile, you’ll understand the general category and consumer occasion—while we’re building a brand with its own distinct positioning and identity.

This is not a role where you’ll simply execute someone else’s playbook.

You’ll work directly with our Founder & CEO to build our influencer, gifting, and UGC programs from scratch while helping drive customer acquisition across the brand.

If you’re entrepreneurial, resourceful, obsessed with growth, and excited about building something from zero, we’d love to hear from you.

*Critical Application Requirements*
To be considered, please include real examples, case studies, or a portfolio demonstrating your work.

Applications without relevant work samples will not be considered.
Specifically, we’d like to see examples of:

-Influencer marketing campaigns you’ve managed
-Consumer brands you’ve directly helped grow
-UGC creator programs you’ve built or managed

*Required Experience*

We’re looking for someone who has hands-on experience in most or all of the following areas.
Building & Running Influencer Marketing Programs
You’ve successfully:

-Built and managed influencer marketing programs for consumer brands
-Identified, vetted, and recruited creators across platforms such as TikTok, Instagram, and YouTube
-Managed influencer gifting and seeding campaigns
-Negotiated and managed paid influencer partnerships
-Built systems for outreach, relationship management, fulfillment, tracking, and reporting
-Measured campaign performance and ROI
-Experience with affiliate marketing programs is a plus
-Sourcing & Managing UGC Creators

You’ve successfully:
-Built or managed UGC creator programs
-Recruited and vetted UGC creators
-Written creative briefs and managed content production
-Built repeatable creator pipelines
-Identified high-performing creative for paid advertising
-Worked with UGC specifically for consumer product brands
-Supporting Customer Acquisition & Paid Growth

You’ve successfully:
-Helped grow a consumer or CPG brand
-Managed or supported paid social campaigns (Meta, TikTok, or similar)
-Used influencer and UGC creative within paid advertising
-Improved landing pages and customer conversion
-Supported email marketing and customer acquisition funnels
-Understood customer acquisition across paid, organic, influencer, affiliate, and email channels
-Creative Project Management

You’ve successfully:
-Worked with designers, photographers, videographers, and content creators
-Coordinated creative production from concept through execution
-Managed gifting kits, promotional materials, or branded merchandise
-Sourced vendors or products when needed
-Market Research & Growth Strategy

You’ve successfully:
-Researched successful consumer and beverage brands
-Identified marketing opportunities through competitive research
-Stayed current on creator trends, emerging platforms, and digital marketing best practices
-Presented recommendations backed by research and data

AI & Technology
We strongly believe modern marketers should leverage AI to work faster and produce better results.
We’re looking for someone who actively uses AI tools to:
-Accelerate creator research
-Improve outreach and communication
-Generate creative ideas
-Increase operational efficiency
-Improve campaign execution
-Produce better work at scale

Bonus Qualifications
Experience with any of the following is a plus:
-Beverage, alcohol, food, or consumer packaged goods (CPG) brands
-Building influencer or UGC programs from scratch
-Graphic design
-Klaviyo, Mailchimp, Shopify, Meta Ads, TikTok Ads, or similar platforms
-Working with overseas manufacturers or vendors
-Fast-growing startups

Why Join Us?
Work directly with our Founder & CEO
Significant ownership and autonomy
Build our influencer and UGC function from the ground up
Fast-moving entrepreneurial environment
Real impact on company growth
Long-term career growth as the company scales
Salary is negotiable based on experience and qualifications.