PAID MEDIA ADS MANAGER

PAID MEDIA & LEAD GENERATION MANAGER

Help Build One of the UK's Most Ambitious Hospitality Brands

Full-Time | Remote | Long-Term Position

OnlineJobs.ph

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Before You Apply

This is NOT a social media posting role.

This is NOT a Canva role.

This is NOT a Facebook boosting role.

This is NOT a junior marketing assistant position.

This is a growth role.

We are looking for someone who understands how to generate qualified enquiries using paid advertising and who can directly influence business growth.

We don't care how many followers you have generated.

We care how many enquiries, opportunities and customers you have helped create.

If you're looking for a role where someone tells you exactly what to do every day, this is not the role for you.

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About Yum Street

Yum Street is a UK hospitality and events business delivering premium hospitality experiences across:

* Corporate Events
* Employee Engagement Events
* Staff Appreciation Days
* Weddings
* Sporting Venues
* Stadiums
* Festivals
* Public Events
* Private Celebrations

We believe there is no difference between our client's event and our own.

Our role is not simply to provide food.

Our role is to create memorable experiences while removing pressure from organisers and helping guests have an exceptional time.

We work with organisations, venues and event organisers who expect professionalism, reliability and outstanding delivery.

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Why We Are Hiring

We have invested heavily in:

* Sales
* Lead Generation
* CRM Systems
* Website Development
* Content Creation
* Operational Infrastructure

Now we want to build a paid advertising engine that consistently generates qualified enquiries.

We want someone who can take ownership of our paid acquisition strategy and help drive the next phase of growth.

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The Opportunity

You will become the owner of Yum Street's paid lead generation strategy.

Your mission is simple:

Generate qualified enquiries.

Not clicks.

Not impressions.

Not followers.

Not vanity metrics.

Qualified enquiries that convert into opportunities for our sales team.

You will work directly with the Directors and become a key member of our growth team.

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Your Responsibilities

Google Ads

Plan, build and optimise campaigns for:

* Corporate Catering
* Corporate Events
* Employee Engagement Events
* Wedding Catering
* Wedding Food Experiences
* Food Truck Hire
* Mobile Catering
* Event Catering
* Hospitality Services

Responsibilities include:

* Keyword research
* Campaign structure
* Ad copy
* Budget management
* Conversion tracking
* Optimisation

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Meta Advertising


Facebook & Instagram

You will:

* Create campaigns
* Build audiences
* Develop retargeting campaigns
* Improve lead generation performance
* Test creative concepts
* Optimise conversion rates

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TikTok Advertising

You will:

* Build awareness campaigns
* Generate enquiries
* Create audience testing frameworks
* Develop retargeting campaigns
* Identify winning content

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Landing Page Optimisation

You will:

* Recommend landing page improvements
* Improve conversion rates
* Create testing plans
* Improve enquiry generation

We do not believe advertising success happens inside the ad platform alone.

The entire funnel matters.

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Analytics & Reporting

You will own:

* Cost Per Lead
* Cost Per Qualified Enquiry
* Conversion Rates
* ROAS
* Lead Quality
* Campaign Performance

You will provide weekly and monthly reports focused on commercial outcomes.

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What Success Looks Like

Success is NOT:

* More impressions
* More reach
* More clicks
* More followers

Success IS:

* More qualified enquiries
* Lower acquisition costs
* Higher conversion rates
* More opportunities for the sales team
* More revenue influenced

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Required Experience

You MUST have:

* Minimum 4 years remote work experience
* Minimum 3 years paid advertising experience
* Proven Google Ads experience
* Proven Meta Ads experience
* Proven lead generation experience
* Experience managing advertising budgets
* Experience working directly with business owners
* Excellent written English

You must be able to demonstrate real commercial results.

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Required Platform Knowledge

Strong experience with:

* Google Ads
* Google Analytics
* Google Tag Manager
* Meta Ads Manager
* TikTok Ads Manager
* Looker Studio
* ChatGPT
* Canva

Bonus if experienced with:

* Landing page builders
* CRM systems
* Conversion rate optimisation
* Hospitality, events or wedding marketing

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The Type Of Person We Want

You are:

* Commercially minded
* Highly proactive
* Data driven
* Self-managing
* Curious
* Results focused
* Comfortable challenging ideas
* Comfortable taking ownership

You don't wait for instructions.

You identify opportunities and bring solutions.

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The Type Of Person We Do NOT Want

Please do not apply if:

* You are a beginner.
* You have limited paid advertising experience.
* You only know how to boost posts.
* You focus on vanity metrics.
* You require daily supervision.
* You cannot explain how your work generated enquiries.

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KPIs

You will be measured on:

Primary KPIs

* Qualified Enquiries Generated
* Cost Per Qualified Enquiry
* Opportunities Created
* Revenue Influenced
* Return On Ad Spend (ROAS)

Secondary KPIs

* Landing Page Conversion Rate
* Lead Quality
* Funnel Conversion Rate

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Working Hours

Full-Time

40 Hours Per Week

Monday to Friday

Flexible working arrangements available.

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Reporting To

Directors

You will also work closely with:

* Lead Generation Team
* Sales Team
* CRM & Systems Team
* Marketing Team

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Depending on experience, capability and proven results.

Exceptional candidates will be rewarded accordingly.

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How To Apply

Please submit:

1. Your CV.
2. Your expected monthly salary.
3. Three examples of campaigns you have managed.
4. Advertising budgets managed.
5. Results achieved.
6. Cost per lead achieved.
7. Industries worked within.
8. The word AIRSTREAM at the beginning of your application so we know you have read this advert.

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Final Message

We are not looking for an Ads Assistant.

We are not looking for someone to simply launch campaigns.

We are looking for a commercially minded Paid Media & Lead Generation Manager who wants to help build a premium hospitality brand and play a key role in its long-term growth.

If you are excited by the opportunity to directly influence enquiries, opportunities and revenue, we would love to hear from you.