Social Media Content Manager VA for Mental Health Practice — Instagram, TikTok, Facebook, X, YouTube

# Social Media Content Manager / Virtual Assistant for Mental Health Practice

We are looking for a reliable, creative, and detail-oriented Social Media Content Manager / Virtual Assistant to help grow the online presence of our mental health and psychiatry practice, Ravora Health.

Ravora Health is a telehealth psychiatry practice focused on helping patients with anxiety, depression, ADHD, medication management, and mental wellness. We want to build a strong, trustworthy, educational, and professional brand across social media.

This role is ideal for someone who understands content creation, social media growth, short-form video, Canva design, captions, scheduling, and platform-specific posting.

## Platforms We Need Help With

You will help create and manage content for:

* Instagram
* Facebook
* TikTok
* X / Twitter
* YouTube Shorts
* Google Business Profile, preferred but not required

## Main Responsibilities

You will be responsible for helping us create, organize, and publish consistent content across multiple platforms.

Responsibilities may include:

* Creating a weekly and monthly content calendar
* Designing Instagram/Facebook graphics, carousels, quote posts, and infographics
* Creating Instagram stories and story templates
* Writing captions for mental health and psychiatry-related content
* Creating short-form videos, Reels, TikToks, and YouTube Shorts
* Repurposing content across Instagram, Facebook, TikTok, X, and YouTube
* Creating faceless educational videos when provider video footage is not available
* Using Canva, CapCut, Premiere Pro, or similar tools
* Helping generate content ideas based on mental health topics
* Researching competitor content and trending healthcare/wellness content
* Scheduling posts after approval
* Tracking basic performance metrics
* Providing a weekly content summary and recommendations

## Content Expectations

We are trying to grow, so we need someone who can produce consistent content volume.

We are aiming for approximately 5–9 published content touchpoints per day across all platforms.

This does not mean 9 completely unique posts every day. We expect smart repurposing across platforms.

For example, a single educational topic may become:

* 1 Instagram carousel
* 1 Facebook post
* 1 X thread or several short X posts
* 1 TikTok/Reel/Short
* 3–5 Instagram/Facebook stories

## Weekly Minimum Deliverables

At minimum, we would like help producing:

* 5–7 Instagram main posts per week
* 20–35 Instagram/Facebook stories per week
* 5–7 Facebook posts per week
* 3–5 TikToks/Reels/YouTube Shorts per week to start
* 15–25 X posts per week
* 3–5 YouTube Shorts per week
* 1 weekly content calendar
* 1 weekly performance summary
* 10–20 new content ideas for future posts

As we create more video content with our provider, we would like to increase short-form video production.

## Content Topics

Content will focus on topics such as:

* Anxiety
* Depression
* ADHD
* Medication management
* Telehealth psychiatry
* Mental health education
* What to expect as a new patient
* Psychiatry myths
* Therapy vs psychiatry
* Self-care and coping skills
* Appointment availability
* Local New Jersey mental health content
* Patient FAQs

## Important Healthcare Content Rules

Because this is a healthcare practice, content must be professional, ethical, and compliant.

You must not create or post:

* Fake patient stories
* Fake testimonials
* Patient information
* Screenshots of patient messages
* Medical guarantees such as “we cure anxiety” or “fix ADHD fast”
* Fear-based medical claims
* Misleading or exaggerated health claims
* Clinical advice in comments or DMs
* Content copied from other creators

All clinical or educational content must be reviewed and approved before publishing.

## Required Skills

Please apply only if you have experience with at least some of the following:

* Social media content creation
* Canva
* Caption writing
* Content calendars
* Instagram/Facebook posting
* TikTok/Reels/YouTube Shorts
* CapCut, Premiere Pro, or similar video editing software
* Basic social media analytics
* Researching content ideas
* Repurposing content across platforms
* Strong written English
* Reliable communication
* Ability to follow instructions and meet deadlines

Healthcare, wellness, mental health, coaching, or professional services experience is a plus.

## Preferred Skills

The ideal candidate may also have experience with:

* AI content tools
* AI video tools
* HeyGen, ElevenLabs, Veo, CapCut, or similar tools
* Google Business Profile posts
* SEO-friendly social captions
* Short-form video hooks
* UGC-style videos
* Faceless educational videos
* Brand voice development

## Hours and Pay

We are open to part-time support to start.

Please include your hourly rate or monthly rate in your application.

We are looking for someone affordable but reliable. If the work is high quality and consistent, this can grow into a long-term role.

## How to Apply

Please include the following in your application:

1. A short introduction about yourself
2. Your social media/content creation experience
3. Examples of posts, graphics, carousels, videos, captions, or content calendars you personally created
4. Any healthcare, wellness, mental health, coaching, or professional-service content examples
5. A short explanation of your content creation process
6. A short screen-recording video showing you creating a sample post, editing a sample video, or walking through one of your previous projects
7. Your availability and preferred work schedule
8. Your expected monthly or hourly rate
9. The tools you use, such as Canva, CapCut, Premiere Pro, ChatGPT, etc.

The screen-recording video is important. We want to make sure applicants can actually create original content and are not just copying/pasting from templates or using someone else’s portfolio.

## Paid Test Project

Before hiring, we may ask selected applicants to complete a small paid test project.

The test project may include:

* 3 social media post ideas for Ravora Health
* 1 Canva carousel
* 1 short caption
* 1 Instagram story set
* 1 short-form video or video concept

We are looking for someone who can help us build a consistent, trustworthy, warm, and professional mental health brand online.