SEO Specialist

About us:
US-based digital marketing agency serving law firms. We're hiring an experienced SEO specialist to own SEO execution across our client accounts: local SEO, on-page, technical, and content optimization. Long-term, above-market pay, real team environment. Strategy and client communication stay in-house. You own execution and the volume of work that moves rankings.
What you'll do:

On-page optimization, technical SEO fixes, and site audits
Local SEO and Google Business Profile (GBP) optimization and management
Keyword research and content briefs
Internal linking, schema, core technical health
Build and manage location/geo pages
Monthly ranking and traffic reporting

Requirements:

3+ years hands-on SEO experience (agency background preferred)
Strong local SEO and Google Business Profile experience
Proficient with Ahrefs or SEMrush, Google Search Console, GA4
Solid written English
US client experience a plus; law firm / local-service SEO a plus

Red flags we screen out: Anyone selling cheap link packages, "guaranteed #1 in 30 days," black-hat shortcuts, or vague answers with no real client metrics.
To apply, answer these (applications without answers are deleted):

Walk us through your full keyword research process for a local law firm.
How do you tell the difference between an active Google penalty and a normal algorithm-update drop?
What are the highest-impact local SEO actions for a multi-location service business?
Share 1-2 sites you've worked on with real before/after metrics (rankings or traffic).
What hours can you work in US Eastern time?