Conversion-Focused Landing Page Designer — DTC Supplement Brand (GemPages/Shopify)

About the Role
We're a fast-growing direct-to-consumer (DTC) supplement brand, and we're looking for a landing page designer who thinks in conversion rates, not just aesthetics. You'll build and optimize the pages that turn clicks into customers — and you'll do it for a specific, important audience: adults 65 and older.
This is a hands-on building and testing role. If you love clean, high-converting, mobile-first pages and get genuinely excited about a winning A/B test, you'll fit right in.

What You'll Do

Design and build high-converting landing pages and product pages in GemPages on Shopify
Implement A/B test variations one element at a time (so we know exactly what moved the needle)
Design and build post-purchase upsell flows and offer pages
Optimize every page for our 65+ demographic — readability, larger tap targets, clear hierarchy, trust, simplicity
Build mobile-first, since most of our traffic is on phones
Optimize checkout-adjacent pages for conversion and clarity
Keep page load speed and structure clean and fast


Must-Have Requirements

Proven experience building pages in GemPages
Strong hands-on Shopify experience
Real A/B testing experience — you understand isolating variables and reading results
Mobile-first design skills (this is non-negotiable)
Experience designing high-converting checkout/product/landing pages, not just pretty ones
Understanding of conversion principles: hierarchy, friction reduction, trust signals, clear CTAs
Strong written English and reliable communication

Nice to Have

Experience designing for an older / 65+ audience (accessibility, readability, contrast)
DTC supplement or wellness brand experience
Experience with upsell apps and post-purchase flows
Familiarity with CRO tools and heatmaps


How to Apply
Please reply with:

Links to GemPages/Shopify pages you've built (portfolio or live URLs)
A specific A/B test you ran — what you tested, the result, and what you learned
Any experience designing for older or accessibility-focused audiences
Your available hours per week and earliest start date
Your monthly rate expectation (within the $800–$1,200 range)

To confirm you read this post, start your application with the word "CONVERT."
We review every application that follows the instructions — and since this role is about detail and discipline, that first step matters.