Facebook Ads Manager - Meta , IG Specialist

FACEBOOK / META ADS SPECIALIST — Digital Products & Coaching Business (Hair & Beauty Industry)

This is NOT for beginners, generalists, or people who only run lead ads for local service business'.

I run a digital education brand in the hair and beauty industry. I sell digital products, tutorials, and educational resources through Shopify. I have 122K+ Instagram followers, strong organic reach and an established audience. The foundation is there. What I need is someone who can turn that into consistent daily revenue through paid ads.

Current situation:
Monthly revenue averages $13-15K consistently and $20K during active offer pushes. Outside of promos daily conversions drop off. I am spending $3K to $4K per month on Meta ads. I need someone who can fix the consistency problem and scale me to $20K plus every month whether I am running a promotion or not.

What you will be responsible for:
1. Full audit of my current Meta ad account and funnel structure
2. Building and managing a consistent evergreen conversion strategy for my Shopify digital products
3. Stabilising daily conversions to $600 to $700 per day minimum
4. Improving ROAS and reducing wasted spend
5. Building strong retargeting flows for warm audiences including IG engagers, video viewers, website visitors and past buyers
6. Running lead generation campaigns for free Zoom masterclasses and live trainings
7. Weekly performance reports covering spend, ROAS, CPL or cost per purchase, top creatives and what is being tested next
8. Proactive communication. If something is underperforming I need to know immediately not at the end of the week

You MUST have proven experience with:
Digital products and Shopify purchase conversion campaigns
Coaches, course creators
Free webinar and masterclass lead generation funnels
Conversion ads
Current 2025 to 2026 results. Not 2023. Not 2024.

This is NOT for you if:
You only run local service or lead gen ads
You have never scaled a digital product or coaching offer

Before applying you MUST ---------- on Instagram and ---------- . Generic applications that show no knowledge of my brand will not be read.

To apply send all of the following:
1. Your 2025 to 2026 Meta Ads Manager screenshots showing ROAS, cost per purchase and revenue from digital product or coaching brand campaigns specifically
2. Examples of conversion campaigns you have scaled and the results
3. A specific strategy for my business based on what you see on my Instagram and website. Tell me what is limiting my growth and what you would do in the first 30 days of being hired.
4. Your experience running ads for free webinars or masterclass registrations and your cost per lead
5. Your reporting and communication style
6. Your availability to start within next 5 days

Rate: $500 to $800 per month depending on experience. This is a long term role with room to increase based on results.

Applications without ALL of the above will not be considered.