Klaviyo Email Marketing Manager for DTC E-commerce Brand

Senior Marketing Manager, Lifecycle & Campaigns
Full-Time | Remote | U.S. Central Time Hours

About the Role
We’re hiring a hands-on Marketing Manager to own the marketing calendar and lifecycle campaigns for a growing DTC e-commerce brand.

This is not a “strategy-only” role. We need someone who can take a campaign idea, build the plan, write or refine the messaging, launch it in Klaviyo, check the numbers, and improve the next send.

Klaviyo will be the primary channel. You’ll manage campaigns, flows, subscriber growth, and performance reporting while coordinating with the team on product launches, seasonal promos, and customer lifecycle ---------- nts.

What You’ll Own
Campaign Calendar & Execution
Build and manage the marketing calendar 6 to 8 weeks ahead
Turn campaign ideas into clear briefs, timelines, email sequences, and launch plans
Coordinate deadlines, assets, copy, approvals, and QA
Make sure campaigns ship on time and match the brand voice
Klaviyo Campaigns & Flows
Build, launch, and improve Klaviyo campaigns and automated flows
Own key flows such as welcome, abandoned cart, browse abandonment, post-purchase, win-back, VIP, and review generation
Audit underperforming emails and improve copy, targeting, timing, and structure
Grow and maintain the email list through popups, post-purchase opt-ins, and list hygiene
Performance & Reporting
Track revenue per recipient, open rate, click rate, conversion rate, flow revenue, subscriber growth, and unsubscribe rate
Use performance data to d ---------- what to test or improve next
Share clear updates on what is working, what is not, and what needs attention
Cross-Channel Coordination
Support product launches, seasonal campaigns, and promotional ---------- nts across DTC, email, Amazon, and retail channels
Help make sure marketing activity is coordinated, timely, and customer-facing work feels consistent
Small Paid Tests
Run small paid tests when needed to support CRO, PDP testing, creative testing, or traffic validation
This is not a full paid acquisition role, but you should understand basic paid media metrics and testing logic

#What We’re Looking For
4 to 6 years of marketing experience, ideally in DTC e-commerce, lifecycle marketing, or brand marketing
Strong hands-on Klaviyo experience, including campaigns and flows
Experience building or improving email programs for smaller or growing brands, not only maintaining mature systems
Strong campaign execution skills, calendar ownership, and follow-through
Good copy judgment, with the ability to write, edit, and improve email copy
Comfortable using AI tools to speed up copy, planning, research, or campaign execution
Data-literate, able to read email and conversion metrics and turn them into action
Comfortable in a remote, async, founder-led team
DTC brand-side experience preferred over agency-only experience

#Strong Candidates Usually Have
Built Klaviyo flows from scratch or significantly improved existing ones
Owned a marketing or campaign calendar directly
Written or refined email copy, campaign briefs, launch messaging, or customer lifecycle content
Worked in a lean team where they had to both plan and execute
Used performance data to improve subject lines, offers, segmentation, flow structure, or campaign timing
Experience with Shopify or DTC e-commerce brands

#Success Looks Like
Within the first 90 days, you should be able to:

Own and maintain a clear campaign calendar
Improve core Klaviyo flows and campaign performance
Help grow the email subscriber base
Launch campaigns on time with strong QA
Report clearly on email performance and next actions
Support better customer lifecycle communication and review generation

#Key metrics may include:

Email subscriber growth
Revenue from core flows
Revenue per recipient
Open rate, click rate, conversion rate, and unsubscribe rate
Campaign launch accuracy and timeliness
Review generation performance
How We Work

You’ll work closely with the founder and creative/marketing team. The environment is remote, fast-moving, and async-first, with regular check-ins during U.S. Central Time hours.

You’ll have room to make improvements, test ideas, and own execution, but you should also be comfortable working inside a clear brand voice and getting approval for major new campaigns or customer touchpoints.

Compensation & Benefits

Competitive compensation based on experience and location. Benefits may include paid time off, health stipend, performance-based bonuses, and remote-first work setup.

Ideal Fit

This role is best for someone who likes owning the details, moving campaigns forward, improving systems, and using data to make marketing better.

We’re looking for a builder and operator, not just a planner. Someone who can think, write, launch, measure, and improve.

HOW TO APPLY: Please answer screening questions below

1) Do you have hands-on Klaviyo experience building campaigns and flows? If yes, which flows have you built or managed?
2) Have you worked for a DTC or e-commerce brand before? If yes, what brand/company and what products did they sell?
4) Have you owned or helped manage a marketing calendar? If yes, what types of campaigns did you manage?
5) Have you personally written or edited email marketing copy? If yes, what types of emails?
6) What email metrics have you tracked and improved?
7) Have you used AI tools for marketing work? If yes, how?
8) Are you able to work U.S. Central Time hours?
9) What is your expected monthly rate in USD?