Social Media Marketing & Virality Expert for IG, Meta and LinkedIn

Social Media Manager – Instagram Growth Specialist, LinkedIn and Meta

**Job Type:** Full-Time | Remote | Long-Term Opportunity

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**About Us**

Greater Phoenix Cleaning is a premium residential, commercial, Airbnb turnover, and post-construction cleaning company serving the Greater Phoenix, Arizona area. We are on a mission to become the most recognized and trusted cleaning brand in Phoenix — and we need a social media powerhouse to help us get there.

We don't just clean homes. We give busy professionals and upper-middle-class families their time back. That's our brand. That's our promise.

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**The Role**

We are looking for a Social Media Manager who is genuinely **obsessed** with Instagram and social media growth. This is not a part-time hobby — this is a full-time commitment to building a dominant online presence for our brand in the Greater Phoenix market.

You will be responsible for **6 high-quality posts per day, 7 days per week** across our Instagram account. Every single post must deliver real value, reflect current algorithm trends, and speak directly to our ideal customer and our ideal team member.

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**What You'll Be Posting About**

Content should rotate across the following pillars:

- Cleaning tips, techniques, and best practices for residential homes
- Commercial cleaning insights and standards
- Airbnb and short-term rental turnover strategies
- Post-construction cleanup processes and safety
- Health awareness — allergens, dust, mold, VOCs, and air quality
- Product education — what works, what's safe, what's most effective
- Industry trends and innovations in the cleaning world
- Recruitment content targeting experienced, professional cleaners in the Phoenix area who want to earn serious income
- Trust-building and authority content positioning Greater Phoenix Cleaning as the **#1 go-to cleaning company** in the area

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**Your Primary Goals**

1. **Attract the Ideal Customer** — Upper-middle-class homeowners, busy professionals, real estate investors, and Airbnb hosts in the Greater Phoenix area who value their time and want premium, reliable cleaning services
2. **Attract A-Player Cleaning Professionals** — Experienced cleaners in the Phoenix area looking for a company that will pay well and treat them right
3. **Build Omnipresence** — We want Greater Phoenix Cleaning to be *everywhere* in the Phoenix market online

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**What We're Looking For**

- Proven experience growing Instagram accounts — **you must provide examples of previous clients you have helped grow or go viral**
- Deep understanding of the Instagram algorithm and how it evolves — you study this constantly
- Ability to create or direct the creation of high-quality, visually compelling content (Reels, carousels, static posts, Stories)
- Strong English copywriting skills — captions must be engaging, clear, and on-brand
- Ability to research and translate cleaning industry topics into educational, shareable content
- Self-motivated and consistent — 6 posts per day, 7 days per week, no exceptions
- Experience with content scheduling tools (Later, Buffer, Meta Business Suite, etc.)
- Understanding of hashtag strategy, SEO for Instagram, and engagement tactics

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**Nice to Have**

- Experience with video editing (CapCut, Premiere, or similar)
- Experience growing local service business accounts
- Familiarity with Canva or Adobe tools for graphics
- Experience with short-form video (Reels)

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**What We Offer**

- Competitive base pay (based on experience and proven results)
- **Performance incentive pay** — bonuses for new clients and new cleaning team members that join as a direct result of social media efforts
- Long-term role for the right candidate — we want someone who grows with us
- The chance to build something real and become the social media architect behind one of Phoenix's top cleaning brands

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**How to Apply**

Please submit the following:

1. A short introduction about yourself and your social media background
2. **Links to 2–3 Instagram accounts you have managed** — show us growth, viral content, or engagement results
3. Your proposed content strategy or content pillars for a cleaning company Instagram page
4. Your availability and rate expectation
5. **A 2–3 minute personalized Loom video addressed directly to Ross** — introduce yourself, tell us why you're the absolute best fit for **Greater Phoenix Cleaning**, and show us your personality. Generic videos will be disqualified. Make it count.

**Applications without a portfolio AND a Loom video will not be considered.**

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We're building something big in Phoenix. If you're the kind of person who wakes up thinking about content, studies the algorithm for fun, and has a track record of making brands impossible to ignore — we want to talk.