Senior Content & Digital Marketing Specialist (AI reels/post/content is a MUST!)

Key Responsibilities

AI Content Creation & Innovation

Create written, visual, and video content using AI-powered tools and platforms.
Use tools such as ChatGPT, Midjourney, Runway ML, Pika, Veo, Sora, D-ID, ElevenLabs, Canva AI, CapCut, and emerging AI technologies.
Develop scripts, storyboards, and AI-generated video content for marketing campaigns.
Research, test, and recommend new AI tools and creative technologies to improve marketing efficiency and content quality.
Produce innovative, engaging, and conversion-focused content across multiple digital channels.
Social Media Management

Manage and grow content across Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, WhatsApp, and company websites.
Plan, schedule, and publish posts, reels, shorts, stories, and marketing campaigns.
Create engaging social content, ---------- s, educational posts, and trend-based content aligned with brand guidelines.
Develop and maintain monthly content calendars for both brands.
Monitor social media performance and optimise engagement strategies.
Respond professionally to comments, messages, enquiries, and customer leads.
Graphic Design & Video Production

Design banners, advertisements, brochures, newsletters, social media graphics, and marketing materials.
Produce high-quality reels, promotional videos, animations, and motion graphics.
Edit video content using Adobe Creative Suite, Canva, CapCut, and AI-powered editing tools.
Ensure branding consistency across all digital platforms and marketing campaigns.
Collaborate with web developers and management to improve visual presentation and user experience.
SEO, Website & Digital Marketing

Create SEO-friendly website content, blog articles, landing pages, and eCommerce content.
Conduct keyword research and implement on-page SEO strategies.
Update and optimise website content to improve search rankings and user engagement.
Manage HubSpot email marketing campaigns, newsletters, and automated workflows.
Collaborate with our website developer to improve website functionality, content, and SEO performance.
Support backlink outreach, guest posting, and digital PR activities where applicable.
Plan, manage, and ---------- Facebook, Instagram, TikTok, LinkedIn, and Google advertising campaigns focused on lead generation and brand growth.
Brand Development & Content Strategy

Health U Australia (Established Brand)

Maintain and grow our digital presence across all platforms.
Create educational, community-focused, and lead-generation content.
Support participant engagement, referral partnerships, and business growth initiatives.
Monitor brand reputation and ensure consistent messaging.
New Product Brand (Launching 2027)

Develop and execute a comprehensive pre-launch content strategy.
Build brand awareness and audience engagement from the ground up.
Create and manage long-term content calendars and campaign schedules.
Support product launch planning and marketing execution.
Develop storytelling strategies that generate excitement leading up to launch.
Analytics, Reporting & Performance

Track and report on content performance, website traffic, engagement, SEO rankings, and campaign results.
Use Google Analytics (GA4), Google Search Console, Ahrefs, SEMrush, Serpstat, and similar tools to analyse performance.
Provide weekly and monthly reports to management.
Recommend improvements based on performance data and industry trends.
Continuously optimise content and campaigns to improve ROI and business outcomes.
General Responsibilities

Stay updated on digital marketing trends, AI innovations, and social media platform changes.
Manage multiple projects simultaneously while meeting deadlines.
Demonstrate initiative and solve problems independently.
Identify opportunities and propose new ideas rather than waiting for instructions.
Maintain high productivity while working remotely.
Perform additional duties as required by management.


Essential Skills & Experience

Required Experience

Minimum 3 years’ experience in digital marketing, content marketing, social media management, or a related role.
Strong portfolio demonstrating content creation, graphic design, social media campaigns, and marketing projects.
Experience working remotely and managing multiple priorities independently.
Excellent written and verbal English communication skills.
AI & Content Creation

Strong experience using AI content creation tools.
Ability to create compelling written, visual, and video content using AI technologies.
Experience developing content strategies and managing content calendars.
Social Media & Marketing

Experience managing Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, and website content.
Strong understanding of audience engagement and social media growth strategies.
Experience with HubSpot or other email marketing platforms.
Graphic Design & Video Editing

Advanced Canva skills.
Experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects or equivalent).
Ability to create professional graphics, videos, animations, and marketing assets.
SEO & Analytics

Strong understanding of SEO principles and content optimisation.
Experience using Google Analytics (GA4), Google Search Console, Ahrefs, SEMrush, Serpstat, or similar tools.
Ability to analyse data and make performance-driven recommendations.
Personal Attributes

We are looking for someone who:

Takes full ownership and accountability for their work.
Is highly proactive and self-motivated.
Can work independently without constant supervision.
Consistently meets deadlines and delivers quality outcomes.
Is organised, efficient, and highly disciplined.
Brings new ideas and innovative thinking to the business.
Communicates clearly and professionally with management.
Focuses on solutions rather than problems.
Demonstrates integrity, reliability, and strong attention to detail.

NOTE:
**Applicants must submit a portfolio and complete a practical assessment as part of the recruitment process. Shortlisted candidates will be asked to create sample social media content, a content calendar, graphic design examples, and a brief marketing strategy to demonstrate their skills**