Media Buyer (Facebook Ads Specialist)

We are seeking an experienced Media Buyer to manage and optimize paid advertising campaigns across Facebook, Instagram Ads.

The ideal candidate is data-driven, analytical, and has a proven track record of generating leads and improving return on ad spend (ROAS).

Responsibilities:
• Create, launch, and manage paid advertising campaigns
• Monitor campaign performance and optimize for results
• Conduct audience research and targeting
• Perform A/B testing on creatives, copy, and landing pages
• Analyze key metrics such as CPA, CTR, ROAS, and conversion rates
• Scale winning campaigns while maintaining profitability
• Prepare weekly performance reports and recommendations
• Collaborate with the creative team to improve ad performance

Requirements:
• At least 2 years of experience managing Facebook and Tiktok Ads
• Strong understanding of campaign optimization and conversion tracking
• Experience with Meta Ads Manager and Tiktok Ads
• Ability to analyze data and make strategic decisions
• Excellent English communication skills
• Reliable internet connection and ability to work independently

Preferred:
• Familiarity with Google Analytics, Google Tag Manager, and Meta Pixel
• Experience with e-commerce campaigns

We are looking for a long-term team member who is proactive, results-oriented, and committed to continuous improvement.