DSP Strategist & DSP Manager

DSP STRATEGIST

We are looking for a DSP Strategist who combines strong brand management and strategic marketing skills with a solid understanding of digital advertising. In this role, you’ll own the planning, strategy, and campaign oversight for our programmatic display and performance campaigns. The ideal candidate thrives at the intersection of brand growth and data-driven marketing, translating insights into actionable campaign strategies that drive measurable business outcomes.

Responsibilities:
• Develop and execute comprehensive DSP campaign strategies that align with brand objectives and business goals.
• Collaborate closely with the DSP Manager to ensure campaigns are optimized for performance while staying on-brand.
• Act as the bridge between brand vision and programmatic execution, providing insights and recommendations for targeting, creatives, and messaging.
• Monitor campaign performance, analyze trends, and report actionable insights to stakeholders.
• Collaborate with cross-functional teams (marketing, creative, analytics) to ensure consistency and effectiveness of campaigns.
• Identify opportunities for campaign growth, testing, and innovation within programmatic channels.
• Oversee budget allocation and pacing to maximize ROI across campaigns.
• Stay current with programmatic advertising trends, tools, and industry best practices to maintain a competitive advantage.

Qualifications:
• 3–5 years of experience in brand management, digital marketing, or programmatic advertising strategy.
• Strong understanding of DSP platforms, programmatic media, and performance marketing principles.
• Excellent analytical skills with the ability to translate data into actionable marketing insights.
• Experience collaborating with cross-functional teams to execute integrated marketing campaigns.

Preferred:
• Experience in e-commerce or DTC brand marketing.
• Familiarity with analytics tools (Google Analytics, Looker, Tableau, or equivalent).
• Previous experience managing paid media campaigns with significant budgets.
• Knowledge of emerging advertising technologies and trends in programmatic marketing.
• Strategic thinker with a strong sense of brand and consumer behavior.
• Strong communication and presentation skills for internal and external stakeholders.

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DSP MANAGER

The DSP Manager is responsible for managing and optimizing the demand-side platform to enhance digital advertising performance. This role involves strategic planning, campaign management, and collaboration with internal teams and external partners to drive effective advertising solutions.

Key Responsibilities
• Create SOPs and effectively lead a team to ensure smooth operations and achieve organizational goals
• Oversee the day-to-day operations of the DSP, ensuring optimal performance and efficiency
• Manage the setup, execution, and optimization of advertising campaigns across various channels
• Develop and implement data-driven strategies to maximize campaign performance and ROI
• Monitor key performance indicators (KPIs) and make real-time adjustments to campaigns as needed
• Analyze campaign data and performance metrics to derive actionable insights and inform future strategies
• Use analytics tools to track audience behavior, conversion rates, and other relevant metrics
• Work closely with cross-functional teams, including sales, creative, and product development, to align campaign objectives and strategies
• Foster relationships with external partners, such as media agencies and ad tech vendors
• Manage campaign budgets effectively, ensuring cost efficiency while meeting performance goals
• Prepare budget forecasts and reports to track spending and ROI
• Stay updated on industry trends, new technologies, and best practices in digital advertising and programmatic buying
• Implement innovative solutions to enhance campaign effectiveness and leverage new opportunities
• Create and present detailed reports on campaign performance to stakeholders, providing insights and recommendations for improvement
• Utilize data visualization tools to communicate findings effectively

Qualifications
• Bachelor’s degree in Marketing, Advertising, Business, or a related field
• 3+ years of experience in digital marketing, programmatic advertising, or a related role, with a focus on DSP management
• Strong knowledge of digital advertising technologies, programmatic buying, and media buying strategies
• Proficient in data analysis and reporting tools, with the ability to interpret complex data sets
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously
• Familiarity with major DSPs (e.g., Google Marketing Platform, The Trade Desk) and digital marketing platforms


What We Offer:
- Competitive salary base
- Permanent WFH setup
- Unlimited FREE access to MAG School courses and SOP Library!
- Work schedule is in EST (Monday-Friday only)
- Opportunities for professional development and career advancement

Your next big move starts here. If you’re ready to grow with a team that values your potential, apply now!

Feel free to reach out at ---------- with any follow-up.