Instagram Expert for online school

Summary
About bina

bina is an online school for ages 4–15, building a category-defining learning experience for families that want more than what traditional or other online schools offer. We're a small, fast-moving team, currently scaling enrollment ahead of our peak intake season (Aug–Sep 2026). The next 3–4 months are when the year is made.

Context

---------- has 8,542 followers but only 142 posts — 8.5× fewer than Sora Schools (comparable follower count, 1,214 posts). Cadence is far below every competitor we benchmarked.
- Might need to split ---------- ---------- content pillars within one account. The team is too small to consistently maintain multiple accounts until now.
- The structural lead-gen lever Instagram needs: We have zero DM automation today and zero lead capture from social. This will be handled by an automation expert, not by this role.
- Today, reels rely on voiceover + B-roll (hands, art, screens, projects), teachers on camera, text-overlay opinion Reels with trending audio, screen recordings of the learning platform.

Deliverables

- Build the system that ---------- from 1-2 posts/week to multiple posts/week sustainably — content engine, batch production, QA bar, and engagement strategy. Heroic effort doesn't count; we need a system that survives a bad week.
- A community and social media manager owns posting & engagement activities. You build the process that creates the content in the content calendar, ready to be posted, and the engagement activities.
- Analyze competitors, dissect strategies that work for them. Replicate them.
- Build the pipeline: Topic library covering parenting tips, education philosophy, myth-busting, bina methodology breakdowns.
- Lock the Reels strategy for a faceless brand: voiceover + B-roll formats, teacher-on-camera consent flow, text-overlay opinion Reels, screen recordings, parent-testimonial audio over branded visuals. Most Reels are repurposed YouTube Shorts.
- Build the weekly cadence: content calendar, posting times per audience segment.
- Coordinate with the Community & Social Media Specialist (daily posting + engagement) and the Video Editor (Reels production from YouTube Shorts source).
- Source attribution: every IG link tagged for clean attribution.
- And related tasks.

Must-have proof (be ready to share when you reach out)
A B2C Instagram account you've grown with measurable outcomes (NOT vanity follower count) over 6+ months. Send the handle and DM-to-lead conversion numbers.