Creative Strategist

Creative Strategist — Aesthetic Acquisition Remote | Full-time | $2,000 USD/month + performance bonuses

The job
We run paid ads for aesthetic clinics across the United States — anti-aging and body sculpting campaigns targeting women aged 30-65. One audience. One goal. Keep the Cost Per Lead under $10.
The creative is everything. It is the only variable that moves the needle. Your job is to understand what is working, build on it, and keep a constant pipeline of fresh concepts flowing to the creative team.

What you are responsible for
Analysing ad performance data to identify winning creatives — what is working, what is not, and why. Developing new concepts and angles based on that data. Building variations of winning ads. Briefing the creative team — a graphic designer and a video editor — with clear, detailed direction so they can produce without guessing.
You understand what stops a woman aged 30-65 mid-scroll, makes her feel something, and gets her to fill out a form. You can look at an ad and know intuitively why it is converting — or why it is not. You think in hooks, emotions, and outcomes — not features and treatments.

What we need from you
Experience in creative strategy for direct response or lead generation campaigns
Strong understanding of what makes a Facebook or Instagram ad convert
Ability to analyse performance data and translate it into creative direction
Experience writing clear, detailed creative briefs for a production team
Knowledge of the health, beauty, or aesthetics space is a strong advantage
Media buying experience is a plus but not required
Self-directed, fast-moving, and communicates clearly every day

Hours and pay
Full time
$2,000 USD per month + performance bonuses

Apply here ----------