Marketing Coordinator

Welcome to The GOOD Chocolatier, where we believe that chocolate can change the world! We’re not just your average chocolate company; we’re a passionate social enterprise on a mission to craft ethical, healthy, and downright delicious specialty chocolate bars for everyone to enjoy. But that’s not all—our heart beats for creating inclusive work opportunities for fabulous adults on the Autism Spectrum through our amazing partnerships with PASS and PAFN.

As we continue to sprinkle a little more sweetness into the world, we’re on the lookout for a creative and awesome Marketing Coordinator to join our small but mighty team! This role is super important as we aim to enhance our marketing output, double our following this year, and spread the word about our fantastic chocolate while staying true to our mission and values.

If you’re a go-getter with a fascination for digital marketing and a love for all things chocolate, we’d love for you to apply for the Marketing Coordinator position at The GOOD Chocolatier. Come be a part of our journey to make a positive impact and share our powerful chocolate with the world!

KEY RESPONSIBILITIES:
1. Content Coordination (5 hrs): focuses on the creation, editing, and strategic planning of content across various platforms, ensuring it aligns with brand character, overall marketing and SEO goals.
Blogs:
o Collaborate with the CMO to set goals, learn about our brand voice, and understand SEO methods.
o Edit and polish existing blog posts to ensure they reflect our brand voice and maintain high-quality standards
Calendar Management:
o Collaborate with Mara to achieve consistent, interesting flow of information
o Manage our social media calendar by creating and editing content, browsing existing content, repurpose it effectively, scheduling posts, and experimenting/having fun (????) with the algorithm to maximize engagement.

2. Newsletters & news articles (2-3 hours):
o Write one high-quality newsletter and news article per week, following The GOOD Chocolatier's brand and voice guidelines. During peak seasons, increase newsletter output to twice per week.
o Make sure each information piece makes it successfully to Google My Business

3. Social Media Management (8-10 hours): focuses on the active oversight and growth of specific social media accounts, including setting goals and posting content regularly.
Platform Oversight:
o Oversee the company’s Instagram account and establish a new TikTok account.
Growth Strategy Development:
o Set growth goals with Team Mara and Chris for both platforms and develop strategies to achieve them.
Content Posting:
o Maintain consistent flow of information to maximize content output

4. Project Management (1 hour):
o Utilize project management skills to ensure timely delivery of content and campaigns, coordinating with team members as necessary.


QUALIFICATIONS/WHAT YOU NEED TO BRING TO THE TABLE:

• Email Marketing: You know your way around Klaviyo, know the difference between lists and segments, flows and campaigns, so you can craft compelling campaigns that resonate and convert (we’ll bring the system)
• Creative Design: Canva is your playground, and you know how to use every trick it offers to create eye-catching designs that wow.
• Social Media Enthusiast: With a talent for managing multiple Instagram accounts and launching successful TikTok ventures, your social media prowess is unmatched.
• Content Creation Whiz: Your passion for creating engaging content is paired with a strong understanding of social media dynamics, making you a master storyteller.
• Goal-Getter: You’re driven, goal-oriented, and thrive on working proactively and independently to turn visions and visuals into achievements.
• Communication: Boasting high proficiency in English, you’re skilled at using AI tools to enhance communication and ensure clarity and impact.
• Organizationally obsessed: Your exceptional project management skills allow you to manage multiple tasks with precision and efficiency, keeping everything on track.
• Chocolate Enthusiast: A genuine interest in chocolate and its ethical production is at the heart of what you do, inspiring your work every day.
If this sounds like your dream job, we can’t wait for you to join us at The GOOD Chocolatier. Let’s create something deliciously impactful together! ?????